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Authority Building And Content Marketing

Authority Building and Content Marketing

The Strategy

Content marketing involves the creation and distribution of content that is intended to attract an audience, engage with them, and drive more traffic to and conversion on your website. Content marketing is a subtle way of communicating with your customers without using traditional selling techniques.

A comprehensive content marketing strategy will see your business regularly publish high-quality content that solves your potential customers’ problems while establishing your expertise in the market; it will boost your brand recognition online, and establish trust and relationships with your customers.

When good content marketing is used in collaboration with a sound social media strategy, you will soon expand the reach of your company, build trust, and establish a channel where your audience can easily communicate their concerns, needs, and even praise with you.  It helps your customers feel closer to your business and helps them make informed purchasing decisions.

Content marketing can range from a blog on your main site and social media posts, to white papers, interviews, videos and infographics – basically any content that is shared across your social channels that will make people stop and draw them back to your website. It inverts the traditional push marketing model, where companies constantly put out messaging via traditional marketing models, and turns it into pull marketing; essentially it finds your potential clients where they already are and invites them to visit your site to learn more or connect further with your business.

How StepForth can help

StepForth can create a content marketing strategy, complete with an editorial calendar so that you know when fresh content needs to be published. We can also manage the entire content creation process so that you don’t have to worry about a thing. Our copywriters can write keyword optimized blog posts and articles to save you the time that you already don’t have. Or, if all you need is a little help, we’re happy to recommend content topics and perform the necessary keyword research for you.

If you would like to discuss content marketing further, please contact us.