PPC Campaign Management by StepForth
Pricing | PPC Management with StepForth
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Detail: About Adwords | About Yahoo Search Marketing
Paid search marketing or pay per click advertising is the fastest growing segment of search engine marketing. The largest
search engines, Google, and Yahoo both display paid placement
in one form or another. MSN, along with other large Internet content providers will soon enter this market. Soon, nearly all Search Engines will provide
paid positioning solutions.
Without
a successful PPC campaign it is easy for your online business to be
squeezed out of the spot light.
If you manage your cost per click campaign with StepForth, we will place
your ad in a position that will achieve results, and mimimize costs.
Managing
your Pay Per Click search marketing campaign with StepForth.
When it comes to any successful pay per click (PPC) campaign the most important things are
well written, targeted ad copy, and carefully selected keywords. At StepForth
we have the experience to help you achieve that combination of ad copy
and keywords to create a successful pay per click campaign and start driving qualified
customers to your site.
We will research your industry and create keyword rich, well-targeted ads
directed towards your target market. By creating ads that specifically appeal
to your target market we can help to weed out some of the unqualified traffic,
while gaining attention from the potential paying customers interested in
your product.
Finding the keywords and creating custom PPC ads is just the start. In order
to maintain high click through rates, and a high-ranking placement, regular
tweaking and maintenance is required. Weather updating your cost per click,
tweaking the wording in your ads, or adding and removing keywords, it is
a constant battle to maintain that top spot.
We at StepForth can help to free up your time by managing your pay per click campaign
from start to finish. Because we work in the industry we are kept up to date
with new and coming techniques, to ensure you will not be left behind.
What we will do for you:
- Create and fully set up your pay per click accounts with Google AdWords, Overture
or any other pay per click search engine you desire.
- Research the most relevant keyword phrase(s) that best describe your
website
- Determine any possible niche markets that you may be able to tap into
- Create targeted keyword rich ad copy for your campaigns
- Management of your PPC accounts with regular tweaking
of your ad campaigns to ensure the best possible placement
- Adjust your cost per click rates and daily budgets to ensure that your
placement is not only ranking high, but also to keep you
on track with your monthly budget
- Send you monthly reports with the status of your ad campaign and
make recommendations when necessary.
Pay Per Click Management Pricing
The average cost of pay per click management services at StepForth is around
$200 per month; going as low as $175 to as high as $1000. The exact price
will
depend entirely on:
» How many keywords are being managed
» How many pay per click programs are being managed
» The competitiveness of your industry
Questions or Interest? Call Us
We are happy to answer your questions. Please contact us for more information.
Pay Per Click Engines
About AdWords/Overture
Currently Google AdWords and Yahoo Search Marketing are the biggest players in the PPC
game.
Yahoo: Yahoo allows a straight auction style bidding process for rankings.
With this in mind, its easy to place top spot, however, you need to keep
on
top of things to ensure that you are not out bid. Also carefully written,
targeted
ad copy is still very important if you wish to attract qualified
customers to your site. Having a top 3 placement is very important,
but you also need the ad copy to go along with it. This is where StepForth
comes in.
We can set up a Yahoo account for you, select the perfect keywords,
write well-targeted ad copy, and closely monitor the performance of
your campaign to ensure top placement, and a high click through.
Google AdWords: Google AdWords chooses your placement based on a combination of the maximum
cost per click and actual click through rate. Because of this it is essential
to have well targeted ad copy. StepForth can research your target market
and provide you with the winning ads and keyword selections necessary to
achieve that top spot and attract qualified traffic. AdWords requires regular
tweaking and maintenance
in order to preserve a top placement and StepForth will be there to ensure
that your ads are always ranking well.
With any PPC Campaign there are advantages and disadvantages to ranking number
one. We will research and ensure that your ads are placed in the optimum
positions for your industry to not only attract the most qualified traffic,
but to do so in an affordable manner. In some cases, the number one position
could can run several dollars, where number 3 costs only pennies.
Google AdWords and Yahoo, although they are currently the biggest players,
are by no means the only PPC search engines, some others include:
- Enhance Interactive
- Looksmart
- 7Search
- Kanoodle
- FindWhat
- GoClick
- Espotting
Each PPC Search Engine comes with its Pro's and Con's. Although we tend to
focus on AdWords and Overture, we are always willing to help you decide,
and manage any other PPC campaigns that may be right for you.
We would be happy to manage your PPC campaign with these, or any other PPC
engines to help you get that top placement for your ad.
Contact StepForth to speak with Scott Van Achte, StepForth's Senior SEO and PPC Specialist.
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