SEO Campaign Case Study: Staged Homes
Barb Schwarz, President
Staged Homes
2002 - Current |
 |
Primary Website: www.StagedHomes.com
Additional Sites Promoted:
- stagingbook.stagedhomes.com
- www.iahsp.com and Chapter Subdomains
- www.prepareyourhomeforsale.com
- www.stagingshoppingcenter.com
- www.stagedhomescanada.biz
Results Overview: 1472% Increase in Organic First Place Rankings
In the beginning back in 2002 when Barb first came to us, she had a small selection of target phrases. Over the years, as she has introduced new websites to her network, and as her company has grown, the scope of the SEO has evolved to contain an extensive list of target phrases encompasing the home staging regime. These phrases include many variations of Staging terms along with a vast number of geographic specific phrases to promote her International Association of Home Staging Professionals.
Today, throughout her network of sites, the Staged Homes empire enjoys an enormous selection of top rankings in Google, Yahoo & MSN along within all of the second and third tier search engines.
Client Testimonial :
"I wanted to take a moment to write and let you know just how pleased and happy I am with the work StepForth Search Engine Placement has done for us here at StagedHomes.com and our other web sites this year.
"After having a poor experience with another company that professed to be an expert in website placement we began to work with you and WOW, what a difference!! Not only have our placements soared, but you have always been helpful, professional, honest and easily accessible.
"In the spirit of this holiday season one of the things I am most thankful for business-wise is our relationship with you and your fine company.
"Thank you for all your great work. "
~ Barb Schwarz, President and Founder, Staged Homes |
Service Category: Home Staging
Organic SEO Campaign Goal:
To obtain top search engine rankings
for a wide array of home staging related phrases.
Site Traffic Overview:
When Staged Homes first came
to us, they had an average of around 75 visitors a month.
In 2006, their visits are exponentially higher. While their
monthy figures do fluctuate from month to month, they now
recieve in excess of 50,000 visitors per month on average
and growing.
These traffic statistics are just for StagedHomes.com,
and do not include the other sites.
(Note: These figures
include organic rankings in Google, Yahoo, and MSN, Ask, Alltheweb,
for all of the network websites.)
|
Number of Top Placements |
Before SEO
(August, 2002)
|
After SEO
(July 28, 2006)
|
First Place Rankings |
25 |
368 |
Positions 2-5 |
41 |
440 |
Positions 6-10 |
15 |
121 |
Positions 11-20 |
12 |
107 |
Positions 21-30 |
32 |
59 |
Total Rankings |
125 |
1095 |
Total Improvements in Rankings as a Percentage
|
First Place Rankings |
|
1472% |
Positions 2-5 |
|
1073% |
Positions 6-10 |
|
806% |
Positions 11-20 |
|
891% |
Positions 21-30 |
|
184% |
Total Rankings |
|
876% |
|
Search
Engine Ranking Summary
Do to the extensive list of phrases
being targeted,
we have shown just a small selection of important
key phrases.
|
| |
(Figures below do not display duplicate rankings)
|
|
|
After SEO
(July 28, 2006) |
|
Staged Homes |
1 |
1 |
|
Home Staging |
Not in Top 30 |
1 |
|
Home Stager |
Not in Top 30 |
1 |
|
Home Stagers |
Not in Top 30 |
1 |
|
Staging Courses |
Not in Top 30 |
1 |
|
Staging Trainers |
Not in Top 30 |
1 |
|
Staging Homes |
1 |
1 |
|
Staging Training |
Not in Top 30 |
1 |
|
Staging Products |
Not in Top 30 |
1 |
|
Staging Association |
Not in Top 30 |
1 |
|
Staging Book |
Not in Top 30 |
1 |
|
|
|
|
| |
(Figures below do not display duplicate rankings)
|
|
|
After SEO
(July 28, 2006) |
|
Staged Homes |
1 |
1 |
|
Home Staging |
Not in Top 30 |
1 |
|
Home Stager |
Not in Top 30 |
1 |
Home Stagers |
Not in Top 30 |
3 |
Staging Courses |
Not in Top 30 |
10 |
|
Staging Trainers |
Not in Top 30 |
1 |
|
Staging Homes |
Not in Top 30 |
1 |
Staging Training |
Not in Top 30 |
9 |
|
Staging Products |
Not in Top 30 |
1 |
|
Staging Association |
Not in Top 30 |
1 |
Staging Book |
Not in Top 30 |
13 |
|
|
|
|
| |
(Figures below do not display duplicate rankings)
|
|
|
After SEO
(July 28, 2006) |
|
Staged Homes |
1 |
1 |
|
Home Staging |
Not in Top 30 |
1 |
Home Stager |
Not in Top 30 |
2 |
Home Stagers |
Not in Top 30 |
2 |
Staging Courses |
Not in Top 30 |
18 |
Staging Trainers |
Not in Top 30 |
3 |
|
Staging Homes |
Not in Top 30 |
1 |
Staging Training |
Not in Top 30 |
11 |
|
Staging Products |
Not in Top 30 |
1 |
Staging Association |
Not in Top 30 |
5 |
|
Staging Book |
Not in Top 30 |
1 |
|
|
|
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