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SEO Campaign Case Study: FieldTurf

Darren Gill, Marketing Manager
FieldTurf™ - Artifical Turf
"The Greatest Turf on Earth™"
2002-Current

Primary Website: www.fieldturf.com

Results Overview:
Field Turf approached StepForth back in 2002 to help them promote "The Greatest Turf on Earth". Shorty after the initial optimization pass, the results achieved were very strong. Over the past few years StepForth has worked with FieldTurf along side their webdesigner providing SEO services to correspond to web site redesigns. With every redesign the top rankings that were achieved have been maintained and enjoyed by FieldTurf. Currently the site remains in the top 3 in Google for all their most important phrases.

Client Testimonial :

"Almost immediately following the SEO services of StepForth Placement, our rankings began to rise, and in a matter of weeks we were already dominating the top positions for all our target phrases. It has been nearly a year since the initial optimization efforts and our placements continue to retain top rankings.

The team at StepForth have been a pleasure to work with and their high level of professionalism and expertise have provided results above and beyond our initial expectations."

~ Darren Gill, Marketing Manager, FieldTurf.com

Service Category: Artificial Sporting Surfaces

SEO Campaign Goal:
To obtain top search engine rankings for artificial and sythetic turf among other related phrases.

 

(Note: These figures include rankings in Google, Yahoo, MSN, and Alltheweb)

Number of Top Placements

Before SEO
(Feb, 2002)

After SEO
(Aug 8, 2006)

First Place Rankings

5

12

Positions 2-5

4

24

Positions 6-10

1

5

Positions 11-20

1

0

Positions 21-30

0

1

Total Rankings

11

42


Total Improvements in Rankings as a Percentage

First Place Rankings

 

240%

Positions 2-5

 

600%

Positions 6-10

 

500%

Positions 11-20

 

n/a

Positions 21-30

 

n/a

Total Rankings

 

381%


Search Engine Ranking Summary

 

(Figures below do not display duplicate rankings)

Before SEO
(Feb 2002)

After SEO
(Aug 8, 2006)

Artificial Turf

 

1

Synthetic Turf

 

1

Field Turf

1

1

Artificial Grass

5

3

Artificial Turf Patent

 

3

Artificial Turf Patents

 

3

Synthetic Turf Patent

 

3

Synthetic Turf Patents

 

3

 


 

(Figures below do not display duplicate rankings)

Before SEO
(Feb 2002)

After SEO
(Aug 8, 2006)

Artificial Turf

 

4

Synthetic Turf

 

3

Field Turf

1

1

Artificial Grass

4

28

Artificial Turf Patent

 

1

Artificial Turf Patents

 

2

Synthetic Turf Patent

 

2

Synthetic Turf Patents

 

1

 

 


 

(Figures below do not display duplicate rankings)

Before SEO
(Feb 2002)

After SEO
(Aug 8, 2006)

Artificial Turf

6

1

Synthetic Turf

 

7

Field Turf

1

1

Artificial Grass

13

3

Artificial Turf Patent

 

1

Artificial Turf Patents

 

2

Synthetic Turf Patent

 

6

Synthetic Turf Patents

 

5

 

 

 


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