SEO Campaign
Case Study: FieldTurf
|
| Darren Gill, Marketing Manager
FieldTurf™ - Artifical Turf
"The Greatest Turf on Earth™"
2002-Current
|
Primary Website: www.fieldturf.com
Results Overview:
Field Turf approached StepForth back in 2002 to help them
promote "The Greatest Turf on Earth". Shorty after
the initial optimization pass, the results achieved were very
strong. Over the past few years StepForth has worked with
FieldTurf along side their webdesigner providing SEO services
to correspond to web site redesigns. With every redesign the
top rankings that were achieved have been maintained and enjoyed
by FieldTurf. Currently the site remains in the top 3 in Google
for all their most important phrases.
Client Testimonial :
"Almost immediately following
the SEO services of StepForth Placement, our rankings
began to rise, and in a matter of weeks we were already
dominating the top positions for all our target phrases.
It has been nearly a year since the initial optimization
efforts and our placements continue to retain top rankings.
The team at StepForth have been a pleasure to work
with and their high level of professionalism and expertise
have provided results above and beyond our initial expectations."
~ Darren Gill, Marketing Manager,
FieldTurf.com |
Service Category:
Artificial Sporting Surfaces
SEO Campaign Goal:
To obtain top search engine rankings for artificial and sythetic
turf among other related phrases.
(Note: These figures
include rankings in Google, Yahoo, MSN, and Alltheweb)
|
Number of Top Placements |
|
|
First Place Rankings |
5 |
12 |
Positions 2-5 |
4 |
24 |
Positions 6-10 |
1 |
5 |
Positions 11-20 |
1 |
0 |
Positions 21-30 |
0 |
1 |
Total Rankings |
11 |
42 |
Total
Improvements in Rankings as a Percentage
|
First Place Rankings |
|
240% |
Positions 2-5 |
|
600% |
Positions 6-10 |
|
500% |
Positions 11-20 |
|
n/a |
Positions 21-30 |
|
n/a |
Total Rankings |
|
381% |
|
Search
Engine Ranking Summary
|
| |
(Figures below do not display duplicate rankings)
|
| 
|
|
After SEO
(Aug 8, 2006) |
| Artificial Turf |
|
1 |
| Synthetic Turf |
|
1 |
| Field Turf |
1 |
1 |
| Artificial Grass |
5 |
3 |
| Artificial Turf Patent |
|
3 |
| Artificial Turf Patents |
|
3 |
| Synthetic Turf Patent |
|
3 |
| Synthetic Turf Patents |
|
3 |
|
|
|
|
| |
(Figures below do not display duplicate rankings)
|
|
|
After SEO
(Aug 8, 2006) |
| Artificial Turf |
|
4 |
| Synthetic Turf |
|
3 |
| Field Turf |
1 |
1 |
| Artificial Grass |
4 |
28 |
| Artificial Turf Patent |
|
1 |
| Artificial Turf Patents |
|
2 |
| Synthetic Turf Patent |
|
2 |
| Synthetic Turf Patents |
|
1 |
| |
|
|
|
| |
(Figures below do not display duplicate rankings)
|
| 
|
|
After SEO
(Aug 8, 2006) |
| Artificial Turf |
6 |
1 |
| Synthetic Turf |
|
7 |
| Field Turf |
1 |
1 |
| Artificial Grass |
13 |
3 |
| Artificial Turf Patent |
|
1 |
| Artificial Turf Patents |
|
2 |
| Synthetic Turf Patent |
|
6 |
| Synthetic Turf Patents |
|
5 |
|
|
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