SEO Campaign
Case Study: Empire Divers
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Cliff Diamond, Owner
Empire Divers
2005-Current
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Primary Website: www.empiredivers.com
Company Background:
Empire Divers offers the highest quality diver education
and scuba equipment available. Certifications from all levels
of PADI training, and programs with continuing education specialty
classes including: EAN Nitrox, Photography, Wreck, Deep, Night...
and many more.
Results Overview:
Empire Divers focuses on diving equipment and scuba lessons
in the New York area. Several months ago they came to us in
order to help get their site found in Google and the other
major search engines for geographic specific scuba diving
terms. When they first joined StepForth they had no rankings
in the major search engiens. Today they benefit from a large
number of NY specifc phrases ranking well in the top ten.
Client Testimonial:
| In today’s
world the phone book is dead! We wasted thousands on
ads that produced little to any results. We found that
almost 100% of our business was coming from potential
customers performing internet searches. Therefore, it
was vital for us to be on the top of any search engine
results in our field of business.
Prior to engaging StepForth, we were floundering in
the rankings with no clear idea of how to organize our
web site. Since StepForth came on board, we now come
up in the top 5 for any searches in our field many times
ranking number one. The result is our business has doubled
in the last six months as a direct result of the work
that StepForth has done and continues to do for us.
~ Cliff Diamond, Owner - Empire
Divers NY NY - 2005-Current |
Service Category:
Scuba Diving Equipment and Lessons
SEO Campaign Goal:
To obtain top search engine rankings for NY Scuba related
phrases.
(Note: These figures
include rankings in Google, Yahoo, MSN, and Alltheweb)
|
Number of Top Placements |
|
|
First Place Rankings |
|
15 |
Positions 2-5 |
|
11 |
Positions 6-10 |
|
5 |
Positions 11-20 |
|
1 |
Positions 21-30 |
|
0 |
Total Rankings |
|
32 |
|
Search
Engine Ranking Summary
|
| |
(Figures below do not display duplicate rankings)
|
| 
|
|
After SEO
(Aug 14, 2006) |
New York Scuba |
Not in First 30 |
7 |
Scuba Diving Classes New York |
Not in First 30 |
6 |
| Scuba Diving Store New York |
Not in First 30 |
1 |
Scuba Diving Equipment New York |
Not in First 30 |
4 |
Scuba Diving Training New York |
Not in First 30 |
5 |
Scuba Diving Lessons |
Not in First 30 |
18 |
Scuba Diving Lessons New York |
|
|
|
| |
(Figures below do not display duplicate rankings)
|
|
|
After SEO
(Aug 14, 2006) |
| New York Scuba |
Not in First 30 |
1 |
| Scuba Diving Classes New York |
Not in First 30 |
4 |
| Scuba Diving Store New York |
Not in First 30 |
5 |
| Scuba Diving Equipment New York |
Not in First 30 |
1 |
| Scuba Diving Training New York |
Not in First 30 |
8 |
Scuba Diving Lessons |
Not in First 30 |
4 |
| Scuba Diving Lessons New York |
|
1 |
|
| |
(Figures below do not display duplicate rankings)
|
| 
|
|
After SEO
(Aug 14, 2006) |
| New York Scuba |
Not in First 30 |
1 |
| Scuba Diving Classes New York |
Not in First 30 |
1 |
| Scuba Diving Store New York |
Not in First 30 |
1 |
| Scuba Diving Equipment New York |
Not in First 30 |
2 |
| Scuba Diving Training New York |
Not in First 30 |
1 |
Scuba Diving Lessons |
Not in First 30 |
4 |
| Scuba Diving Lessons New York |
Not in First 30 |
1 |
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