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SEO Campaign Case Study: CMC Espresso

Bob Bezuhly
CMC Espresso
2005-Current

Website: www.CMCEspresso.com

Results Overview:
At the start of this campaign when the client approached us they had only one ranking in the 20th position in MSN. After the SEO was implemented rankings skyrocketed and continue to climb. As of July 23, 2006 CMC Espresso had 45 top 30 rankings, with the majority of those in the top 5. Nine first place rankings, and 24 in positions 2-5.

Client Testimonial :

"...I have recommended StepForth to many friends in need of the same services and benefits, we at CMC Espresso Inc. have never seen such a positive return on our advertising dollars and look forward to a long & profitable association with StepForth in the Future."

Service Category: Food Service Equipment

Organic SEO Campaign Goal:
To obtain top search engine rankings for the following key phrases: Espresso Cart, Espresso Carts, Cart Espresso, Coffee Cart, Espresso Catering Cart, Espresso Catering Carts, Mobile Espresso Cart, Mobile Espresso Carts, Portable Espresso Cart, Portable Espresso Carts

(Note: These figures only include organic* rankings in Google, Yahoo, and MSN.)*
Number of Top Placements	Before SEO (Nov 03, 2004)	After SEO (July 23, 2006)	After SEO (Nov 17, 2006)
First Place Rankings	0	9	17
Positions 2-5	0	24	21
Positions 6-10	0	3	7
Positions 11-20	1	6	4
Positions 21-30	0	3	1
Total Rankings	1	45	50

Search Engine Ranking Summary
	(Figures below do not display duplicate rankings)
	Before SEO (Nov 03, 2004)	After SEO (July 23, 2006)	After SEO (Nov 17, 2006)
Espresso Cart	Not in Top 30	2	1
Espresso Carts	Not in Top 30	4	3
Cart Espresso	Not in Top 30	2	1
Coffee Cart	Not in Top 30	2	1
Espresso Catering Cart	Not in Top 30	1	1
Espresso Catering Carts	Not in Top 30	3	1
Mobile Espresso Cart	Not in Top 30	1	1
Mobile Espresso Carts	Not in Top 30	1	1
Portable Espresso Cart	Not in Top 30	1	1
Portable Espresso Carts	Not in Top 30	1	1


	(Figures below do not display duplicate rankings)
	Before SEO (Nov 03, 2004)	After SEO (July 23, 2006)	After SEO (Nov 17, 2006)
Espresso Cart	Not in Top 30	3	1
Espresso Carts	Not in Top 30	2	1
Cart Espresso	Not in Top 30	2	1
Coffee Cart	Not in Top 30	21	12
Espresso Catering Cart	Not in Top 30	3	1
Espresso Catering Carts	Not in Top 30	3	4
Mobile Espresso Cart	Not in Top 30	1	1
Mobile Espresso Carts	Not in Top 30	2	2
Portable Espresso Cart	Not in Top 30	1	2
Portable Espresso Carts	Not in Top 30	6	2


	(Figures below do not display duplicate rankings)
	Before SEO (Nov 03, 2004)	After SEO (July 23, 2006)	After SEO (Nov 17, 2006)
Espresso Cart	Not in Top 30	6	3
Espresso Carts	Not in Top 30	5	9
Cart Espresso	Not in Top 30	1	1
Coffee Cart	Not in Top 30	26	17
Espresso Catering Cart	Not in Top 30	2	3
Espresso Catering Carts	Not in Top 30	1	4
Mobile Espresso Cart	20	1	1
Mobile Espresso Carts	Not in Top 30	3	3
Portable Espresso Cart	Not in Top 30	2	2
Portable Espresso Carts	Not in Top 30	3	3

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