Video sharing is one of the foremost methods of social marketing and it requires different technologies from the previously discussed content-based social marketing formats. The following are some of the top video sharing sites:

1. YouTube: YouTube is the premier video sharing website exponentially out-distancing its competitors in terms of traffic and popularity.
2. Metacafe: claims a global audience of 16 million unique visitors and offers a free video editing package to its users along with decent payouts to those whose videos appear on the front page.
3. Break: similar to Metacafe, this site is well laid out and offers payments to users for videos that appear on the front page.
4. DailyMotion: it has a jam-packed home page and according to Alexa it has a very strong following.

Associated Marketing Strategy
Videos have the power to catch on and travel through millions of desktop screens within a matter of hours. I am not going to tell you how to create a quality video but as the incredibly popular Apple videos have shown, even a commercial video can perform famously online. What I can tell you, however, is that whatever you do create for video sharing sites should be uploaded to as many sites as possible – there is no harm in doing this. Furthermore, when you upload each video it is crucial that you creatively populate the video title, description and keyword/label fields with words that both ignite the interest of viewers and allow the video to be found. Did what I just say sound familiar? It should, after all optimizing a video for the Internet is currently no different than optimizing a page was using META description and keyword tags back in 1997. Just do not assume that spamming is just as successful as it was back then; these days you have to craft your tags very carefully in order to be found in the dirge of competing content.

Once you have uploaded all of your videos embed a copy within each of your online blogs. Which video source to embed is up to you. You may want to mix it up and use YouTube on your main site but some of the others on your satellite blogs (i.e. Newsvine, Bloglines, etc.). Another option would be to create a slick introduction to your video from each of your blogs and then link them to your main blog where your video is embedded.

»» Please Continue to “Photo Sharing Sites“
OR choose from the following directory:

1. Social Networking Sites
2. Business Networking Sites
3. Social (Collaborative) Bookmarking Sites
4. Content Voting Sites
5. News Sharing Sites
6. Collaborative Directories
7. Video Sharing Sites, and
8. Photo Sharing Sites

You can also download our PDF called “Do it Yourself Social Media Marketing” created June 27th, 2007. Please note, any changes or updates that have occured on our website since then may not be reflected in this document.

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