This section is devoted to StepForth’s wide variety of web marketing whitepapers and tutorials.

Over the years the staff at StepForth have written a wide variety of web marketing whitepapers and tutorials that may help you in your quest for increased online visibility. We hope you find our articles enjoyable.

REPUBLISHING NOTE: If you would like to republish any of this information please feel free to do so but make certain to provide link credit to the original posting of the article (no no-follows please) and we ask that you give credit to the appropriate StepForth author.

Search Engine Optimization Tutorials

• How to Optimize for Yahoo | How to Optimize for MSN | How to Optimize for Ask
• Understanding Redirects: Permanent 301 versus Temporary 302 – A StepForth SEO Tutorial
  What are these redirects? What does a 302 redirect do? Scott Van Achte, StepForth’s Senior SEO explains how to properly use these critical SEO tools and how they can save your rankings from dropping.
• How to Troubleshoot Dropped Search Engine Rankings – A StepForth SEO Tutorial
  Discover why your search engine rankings have dropped and what to do about it.
• What is an XML Sitemap? A How to Guide – A StepForth SEO Tutorial
• How Glossaries and FAQs Can Improve Search Engine Rankings – A StepForth SEO Tutorial
  The power of Glossaries and FAQs in SEO are so often underestimated. This tutorial will show you how to make better use of these valuable resources.
  This article was nominated for a SEMMY Award in 2008.
• Is Your Website Search Engine Friendly? Your Personal Checklist – A StepForth SEO Tutorial
  If your website is not performing on the search engines as well as you had hoped, the reason may be a simple one. With this carefully prepared checklist you may find the problem along with a simple fix.
• 15 Shades of SEO Spam – A StepForth SEO Tutorial
  Discover the various types of Spam prevalent online and make sure NOT to use any of these tactics if you want to ensure a healthy and reliable search engine ranking. If you are using any of these tactics please contact us and we will help you remedy the situation.
• How to Maintain Search Engine Rankings After a Website Redesign – A StepForth SEO Tutorial
  Redesigning a website can have huge implications on search engine rankings. Read this tutorial to find out how you can mitigate the negative impact of your transition. Written by StepForth’s Senior SEO, Scott Van Achte.
• The 10 Minute Search Engine Optimization – A StepForth SEO Whitepaper
  How to properly optimize a web page in 10 minutes or less.
• How to Redirect Traffic from an Old Domain to a New Domain – A StepForth SEO Tutorial
• How to rescue link popularity you already have with a 301 redirect – A StepForth SEO Tutorial
• How to Redirect Mobile Phones and Handhelds to Your Mobile Website – A StepForth Tutorial

Social Media Marketing Tutorials

• Do it Yourself Social Media Marketing – A StepForth Social Media Whitepaper
  An introduction to each of the major social media categories and how to use them to market your online brand(s). This whitepaper is available in PDF format.