The sixth step is called Reputation Enhancement because a strong reputation
is to building and sustaining a successful online presence. At this stage you
get to implement the reputation-building marketing initiatives that were so
carefully prepared in the Custom Web Strategy (Step 4). For example:

• Use Twitter to build your online persona as an expert
• Regular blog writing and article syndication
• Participation in industry forums to offer your expertise
• Guest writing on industry blogs
• Etc.