H) How to Market on Photo Sharing Sites
Digital cameras are everywhere from pocket sized point and shoots and cell phone cameras to popular digital SLRs that appear to be around the chest of every tourist. Unfortunately all of these pictures take up a great deal of digital space that the average amateur photographer cannot accommodate. As a result, the photo sharing marketplace has exploded to provide numerous homes for avid photographers to host their stash of family, business and artsy pics. The following sites stand out as serious performers in this socially-driven field:
- Flickr: extremely popular and by far the leader in this industry to date.
- Webshots: has a strong following and requires free software download to upload photos.
- ShutterFly: offers an excellent interface with image editing tools and a whole host of photo-related services.
- PBase: has been around since 1999 and offers decent functionality to a moderate user base.
- SmugMug: according to Compete.com it has experienced rapid growth over the past year (41.6%) – great design!
Associated Marketing Strategy
Pictures are optimized much the same way as videos: carefully craft a title, a description and keyword tag that best represents the image and piques the interests of your target viewer. But the question that I often consider is, “what is the best way to make photos generate business?” My first recommendation is to use pictures to show your interest in your field. For example, if you sold cars you could benefit from posting your photos from the most recent car show you went to along with a note that you will soon have the cars available on your lot. In this regard it is useful to provide a link to your own website so viewers can investigate you when their interest is piqued. Showing that you are interested in your industry and that you are active within it implies a level of knowledge that many viewers may find comforting.
»» Please Continue to "Don't Forget to Create a Plan"
OR choose from the following directory:
- Social Networking Sites
- Business Networking Sites
- Social Bookmarking Sites
- Content Voting Sites
- News Sharing Sites
- Collaborative Directories
- Video Sharing Sites, and
- Photo Sharing Sites
You can also download our PDF called "Do it Yourself Social Media Marketing" created June 27th, 2007. Please note, any changes or updates that have occured on our website since then may not be reflected in this document.
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