C) How to Market on Social (Collaborative) Bookmarking Sites
Here are a number of websites that specialize in social bookmarking. When you register with the service the service will collect and organize the sites that you choose to bookmark and allow you to share them with other others. The social concept allows each service to create content-specific directories of user-selected content; which states (theoretically) the content is of a high quality.
- Del.icio.us: bought by Yahoo in 2005, Del.icio.us is the web’s leading bookmarking site.
- StumbleUpon: in the past when my best content got ‘stumbled’ by users I found this community to offer the highest quality response in terms of traffic and buzz.
- Yahoo! MyWeb: Yahoo’s huge following has made MyWeb a popular bookmarking property and a top property for promotion.
- Backflip: started in 1999 (or possibly earlier) this site is the one of the granddaddies of bookmarking but it came on harsh times and was sold to passionate employees who maintain it now. This is not a leader in the industry but it was my first bookmarking site way back in ’99 so I feel I owe Backflip a little time in the limelight.
Associated Marketing Strategy
Create a personal profile on each site and then spend some time using them as though you were a potential customer of your own service. In other words, search for terms you target in your SEO campaigns or ask questions you or your target market asks regularly. After a while you will see a trend in the results you receive that you can use to your advantage.
For example, after typing in “marketing tips” on StumbleUpon you may notice that many of the articles that are getting positive reviews are written like tutorials whereas the other articles are getting little or negative feedback. This type of observation will give you the insight you need to write quality articles that are more likely to get positive ratings; which ultimately translates into increased traffic to the article source (your website perhaps). In addition, you can go back and bookmark tutorial content you have already written (as long as it is still viable).
If you are not writing your own content at the moment it is still advisable to find other great content and bookmark it for your profile. Why? If you create a reputation for providing excellent bookmarks it is more likely you will get additional, positive attention when you ultimately feature content of your own.
»» Please Continue to "Content Voting Sites"
OR choose from the following directory:
- Social Networking Sites
- Business Networking Sites
- Social Bookmarking Sites
- Content Voting Sites
- News Sharing Sites
- Collaborative Directories
- Video Sharing Sites, and
- Photo Sharing Sites
You can also download our PDF called "Do it Yourself Social Media Marketing" created June 27th, 2007. Please note, any changes or updates that have occured on our website since then may not be reflected in this document.
(back to top)
|
