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The Washington Post posted an interview with the CEO of Microsoft, Steve Ballmer today that touched on topics such as Microsoft’s bid for Yahoo and the future of advertising. What I enjoyed most was the segment on the Future of Advertising where Ballmer, in his animated way, discussed Microsoft’s plans for the future and their continuing contest with Google.

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Thursday, June 5th, 2008

Yahoo and Walmart Strike a Deal

Yahoo signed a multi-year deal with Walmart to start displaying advertising on its company website a press release stated Wednesday. The deal will enable Walmart.com to utilize Yahoo’s ad platform for presenting new offers to their customers.

“This announcement builds on our strategy to be the partner of choice for leading brands looking to engage more customers with compelling offers online,” said Todd Teresi, senior vice president of the Yahoo! Publisher Network. “By combining Walmart.com’s leading position as a multi-channel retailer with our industry-leading display advertising sales and ad management technology and sales force, we will be able to provide advertisers with the easiest, most effective way to deliver targeted, relevant marketing messages to Walmart.com shoppers.”

Marketers are expected to be able to start taking advantage of this partnership sometime near the end of this month.

A screenshot to Monty Python's SPAM skit available on YouTube“Spam Spam Spam Sausage and Spam!” The words from the hilarious Monty Python sketch play unbounded in my mind every time I hear the word “Spam”.

Unfortunately these days the inedible version of Spam is far from funny as it clogs our Internet and wastes our valuable time filtering through garbage email. Some of these emails just happen to be scam Spam about a “Yahoo Lottery” that claims the recipient has won the Yahoo Lottery and these emails go on to request everything from social security numbers to credit card information in order to claim said prize. Well in case you didn’t know there is no such thing as a Yahoo Lottery and Yahoo has had quite enough of hearing about it. Today Yahoo pronounced on the Yahoo Anecdotal blog that the company has decided to go after these spammers without mercy. Read more…

The web is afire with the news that after its latest bid attempt to takeover Yahoo failed, Microsoft decided to back down. My desktop news widget is going wild with this news… updating every 30s or so with more updates from Wall Street Journal, CNN Money, Forbes, Information Week, CNet News, etc; hot news indeed. All those big time journals aside it appears that BoomTown’s Kara Swisher was the first to break the news. Read more…

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Friday, April 25th, 2008

Yahoo's 1st Quarter of 2008

In the first quarter of 2008 earnings are up, employees are down, Microsoft started its attempts at a takeover, and Yahoo still found time to get into bed with Google (although the U.S. Justice Department is still out on that one).

(Note: this posting was originally aired in this week’s StepForth Weekly Newsletter)

First quarter earnings for Yahoo were higher than most experts had predicted. Sales rose by 9 percent to $1.8 billion, with an increase in net income by a sizable 282% to $542 million, compared with $142 Million for the same period in 2007. These profits were largely in thanks to Yahoo’s investment in the initial public offering of Alibaba.com which accounted for $401 million. Read more…

This is the second in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter.

If you missed part one, you can view it here. Today I will be covering Yahoo’s Panama. Of the three, this is my least favoured, so I’m wearing my Yahoo Search Marketing ball cap today, to remind myself not to allow too much vitriol to slip into the article. Read more…

As posted at Yodel Anecdotal, Yahoo has developed and launched a new website targeted at women. Unveiled on Monday, Yahoo! Shine “features the best writers and bloggers in women’s publishing”. It helps “connect like-minded women, share stories, and more”.

Shines editorial team features editors from Lucky, Jane, and the Wall Street Journal. They created Shine to appeal to a large demographic of women and give them a “smart, dynamic place for women to gather, get info, and connect with each other”. Read more…

In order to help curb the possibility of rioting, the Chinese government has blocked all access to both YouTube and Google News to prevent the viewing of news reports and video footage documenting riots and protests in Tibet. Other web properties blocked include giants Yahoo, CNN, and the BBC.

Cnet reported on the blockage over the weekend and many others such as the New York Times have also picked up the story.

Google has before been blocked by the Chinese government. Back in 2002 searches through the internet giant were blocked to the Chinese population leading into a Communist Party congress in November of that year.

In 2002 the Chinese government reported that an estimated 45.8 million Chinese were online. In July of 2007 this number had increased to approximately 137 million. Since then the total of those online has continued to skyrocket. According to Nielsen/NetRatings, and reported at the Register, the communist country, exceeded that of the US and reached an estimated 216 million online users by the end of 2007.

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Thursday, February 28th, 2008

Yahoo Open Search

How would you like to change the way your site rankings appear within the search engines? I am not talking about the ranking itself, but rather the listings appearance. This idea may soon become a reality, at least at Yahoo, with the introduction of Yahoo Open Search.

As noted in the Yahoo Search Blog Monday:

“..instead of a simple title, abstract and URL, for the first time users will see rich results that incorporate the massive amount of data buried in websites — ratings and reviews, images, deep links, and all kinds of other useful data — directly on the Yahoo! Search results page.”

Rafe Needleman at Cnet reported on the announcement made by Yahoo at SMX West Tuesday noting details on how exactly this program will work have not yet been released. It does appear that both new and small sites will continue to have their listings displayed as they currently are, with the new customized appearances being available to larger sites such as the New York Times.

A formal launch date has also yet to be announced but is expected within the next couple of months. With the ability to make your listing appear more attractive (and to encourage clicks) this is certainly a feature that will be welcomed by webmasters.

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Tuesday, February 19th, 2008

Today's Social Media Linkforth

Combining marketing with social networks can be a great way to spread your message through word of mouth and viral marketing campaigns. If they become popular they will drive exponential traffic to your website. In “ What makes a Successful Marketing Campaign on Social Networks?” 9 key attributes are given that are shared by the social media campaigns.

I enjoyed this great interview of Jeff Quipp of Search Engine People as he gave his secrets of the SEO business. He placed SEO as part of your overall marketing strategy. He gave his views on linkbuilding, linkbaiting, an insiders guide for new bloggers,and how he became head of his own SEO company. He also looked into the crystal ball for the future of SEO and what search engines will be crawling some time soon.

Topix, a news site, will be providing discussion forums for NBC affiliates.

Yahoo has been making improvements on consumer satisfaction scores for Yahoo Search.

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