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Monday, February 16th, 2009

Air Miles Offered for Yahoo Searches

Yahoo AirMiles ToolbarFor all our Canadian readers out there, if you find yourself collecting Air Miles, searching Yahoo may help you get that free flight just a little bit quicker.

The Air Miles Yahoo Toolbar was recently launched, and for every 50 searches performed using the Air Miles toolbar you will earn 5 Air Miles, up to a maximum of 30 Air Miles per month. Read more…

Today at the SMX West conference, Google, Yahoo and Microsoft just announced a new tag that will have a major impact on reducing the amount of duplicate content issues found online and it will help website owners reclaim valuable link popularity.

In this article Canonical URL Links by WordPress specialist Joost de Valk he explains the tag and reasoning behind it. I will give a quick synopsis myself below but his article has some more detail if you need it. Read more…

Fourth quarter financial results for 2008 are in at both Yahoo (pdf) and Google, and while Google still showed a sizable profit, the numbers show that 2009 may be a tough year for both search giants.

Yahoo
In Q4, Yahoo saw revenues down 1% compared to the same period, ringing in at $1,806 million. While revenues approaching $2 billion sounds good on the surface, when you take away the expenses and the dust settles, they were left with a net loss of more than $303 million!

2008 on the whole wasn’t a total loss for Yahoo. Their revenues finished with a 3 percent increase compared to 2007, at $7,209 million and an overall net income of over $424 million. This number is certainly reasonable, at least by my standards, but when you look at the huge loss in the 4th quarter alone, unless things get turned around, 2009 could show to be a tough year for Yahoo.

Yahoo Q4 and 2008 Financial Results

Google
Just like Yahoo, Google also took a hit in the fourth quarter of 2008, only their hit managed to remain on the plus side. Compared to the three quarters preceding (all over $1.2 billion) Q4 saw a net income of only $382 million.

While 2008 saw total revenues reach nearly $5 billion more than 2007, at $21.7 billion, Google’s net income for 2008 was nearly identical, only about $20 million more than 2007.

GoogleQ4 and 2008 Financial Results

If you find that your Yahoo email account is being hit with too much spam, all that junk may be significantly cut back in the very near future.

On Jan 20th, it was announced that Yahoo will begin using the anti-spam services of Abaca to help protect Yahoo users from spam, phishing, and other email attacks.

Abaca is the only anti-spam company to guarantee a rate of 99% accuracy.

“As one of the world’s leading Internet companies, we take the security of our users very seriously,” said John Kremer, vice president of Yahoo! Mail. “Abaca offers superior e-mail security capabilities and has built a reputation for reducing unsolicited e-mail within mailboxes. We believe that by deploying Abaca’s solution with our anti-spam toolkit, we will offer Yahoo! Mail users not only added email security, but an enhanced user experience as well.”

The latest figures are in over at Comscore, and as far as search market share is concerned, Google continues to increase its lead.

It is never a surprise to see Google leading the pack, its been this way for several years, and it will remain this way for years to come. The only change is, how big is their lead.

Google has seen yet another small increase in its share, up 0.4% to 63.5%. Yahoo trails way back at 20.4% (down 0.1%) and Microsoft dipping 0.2% down to 8.3%.

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Monday, November 24th, 2008

DivX Files Lawsuit Against Yahoo

DivXAs if Yahoo doesn’t have enough financial troubles. San Diego based DivX is suing Yahoo for $25 million in damages. Allegedly Yahoo had breached an advertising agreement with DivX accounting for more than 20% of their revenue. Read more…

October Search ShareThe figures from Nielsen Netratings and comScore are not in as of yet, but Hitwise has posted their latest numbers for October, and they show Google closing in on the 72% mark.

According to Hitwise, Google now sits with 71.7%, up 0.54%, Yahoo is down 0.3% to 17.74%, and MSN is pretty much the same at 5.4% (up a miniscule 0.04%).

As Google grows ever so slowly month after month, it will be no surprise if they manage to reach the 80% point. Will Yahoo or MSN ever manage to steal back some of this market share? Not likely in the near future, but time will tell.

It sounds more and more like Yahoo should have taken the Microsoft buy-out offer at $31 a share back in February. Since then Yahoo shares have been up and down, but as of today, they are hovering around the $10 mark, a small fraction of what they once were.

Yesterday Yahoo shares dropped to below $10 – the first time their value has dipped into the single digits in more than 5 years. One thing’s for sure, if Microsoft does step up and give Yahoo another offer it will be substantially less than the previous $44.6 Billion.

Yahoo is not the only major player in the search game to see significant value declines on their stock. Around this time last year Google shares were over $700 and as of today are at less than half that with the value at $310.31 at the time of this post. 2008 has also brought significant declines to Microsoft shares as well – at just under $20 today MS has seen shares drop by almost half with their 52 week high of 36.72 from back in December of 07.

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Thursday, November 6th, 2008

This Week at Google

Well, this has certainly been a busy week at Google. One thing I can say for Google, they are very energetic and we’re never wanting for good writing material.

Yahoogle Deal Abandoned
Yahoo - Google
Right on the heels of revising the scope of the agreement between the two search giants, Google announced this Wednesday that the deal will not go forward. This came to pass after the US Department of Justice decided it would file an anti-trust suit if the agreement was implemented. Read more…

The entire “Microsoft seeks Yahoo, Yahoo turns down Microsoft, Yahoo & Google hook up, and then break up, now Microsoft may be back with Yahoo” thing seems like an ongoing plot in a bad soap opera.

Back in June Google announced an advertising agreement that would allow Yahoo to use Google Ads on its websites. Many search marketers were left speculating the impact this would have on campaign effectiveness, however, this was all for nothing now that the Department of Justice has ended the deal. Read more…