Yahoo Search Marketing Ranking Model Changes

We’ve known it was coming as Yahoo has been talking about it for a while now, but the new ranking model will be officially unleashed on February 5, 2007, according to Yahoo’s mass mail out news letter. In the good old days things were very simple. If you wanted...

Yahoo Bashed by Wired – Yahoo Responds

On the 16th of January Wired Magazine published an article called “How Yahoo Blew It” which was a scathing review of the company’s drop in popularity and profitability. The article makes a strong case that “Yahoo fumbled, bungled, and...

StepForth’s Predictions for 2007

Another New Years has come and gone and over the past few weeks search industry professionals have been releasing their search market predictions for 2007. I have steered clear of reading them because it is time for me to write down StepForth’s predictions and the...

Yahoo! Applies Search Engine Update

Just under a couple of hours ago Yahoo! announced a “Weather Report”, which, in Yahoo terms means that their search results are getting revamped (if only slightly). Apparently the update began on Sunday and is expected to be completed by Wednesday morning....

The Top Searches This Year Compliments of Yahoo

Here is a great peek at what the world appears to be searching for: Yahoo!’s top searches of 2006. My favorite listing happens to be the “Top News” where the average searcher’s priorities are inexplicably out of order. For example, the search...