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Yahoo Panama – Pros and Cons

Near the end of 2006 Yahoo officially unveiled the new back end for Yahoo Marketing Solutions, widely referred to as the ‘Panama’ Update. Since then they have been slowly allowing the upgrading of accounts from the old into the new system. While not everyone has had a...

Yahoo Reinvents An Old Wheel: Paid Inclusion Gets a Facelift

Yahoo has revamped its paid inclusion program and it appears to be the forefront of a push to revitalize this archaic submission format. More on the history of paid inclusion and my opinion later, for now let us review the changes. What Does it Cost to Submit to...

Yahoo Shown Miles Above Google for Retention

An interesting, albeit controversial, set of statistics was provided by Compete.com last week outlining the top 20 online properties that a pool of 2,000,000 people spent the most time on in December 2006. What struck me and other readers the most was the significant...

Yahoo Search Marketing Ranking Model Changes

We’ve known it was coming as Yahoo has been talking about it for a while now, but the new ranking model will be officially unleashed on February 5, 2007, according to Yahoo’s mass mail out news letter. In the good old days things were very simple. If you wanted...

Yahoo Bashed by Wired – Yahoo Responds

On the 16th of January Wired Magazine published an article called “How Yahoo Blew It” which was a scathing review of the company’s drop in popularity and profitability. The article makes a strong case that “Yahoo fumbled, bungled, and...