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Its been nearly 2 months since the launch of Microsoft’s highly advertised and anticipated Bing, and the market share figures for the first full calendar month since its launch are in. Microsoft is likely less than thrilled. Read more…

marketshare-may-2009Earlier today Nielsen Online (pdf) released the latest search share rankings. Figures are pretty much what one would expect, Google far in the lead followed by Yahoo and MSN, but this past month Google has taken another small hit.

April and May of 2009 each saw Google lose a bit of ground. Back in March their search share was 64.2%, and in April it was down to 64%. May has seen another drop, bringing them down to 63.2%, a full percentage point in 2 months. In these same two months, Yahoo has increased a total of 1.4% to 17.2. Read more…

So much of what I discover on a given day in the search marketing industry is via Twitter. When I find interesting and occasionally hot stories I note them on our @stepforth account and/or my @rossdunn account. Since our blog often suffers from my Twitter distractions I felt I had better provide a summary on the busy days. Thus, welcome to our very first Tweet Update for June 5th, 2009: Read more…

The following are some social media newsmakers I came across today:

Digg Joins the Twitter and Facebook Party

Digg jumped on the bandwagon and added the ability for visitors to easily share stories on Digg.com with Twitter and Facebook; a sign that even the competition can no longer ignore the success of Twitter and Facebook. In addition, Digg removed the controversial “Shouts” feature that Digg users were none to happy about.

Stories with additional detail:

The New York Times Hires its First Ever Social Media Editor

Today I expect the New York Times has elevated the legitimacy of social media for many skeptics by hiring its first ever Social Media Editor – Jennifer Preston (on Twitter @NYT_JenPreston). So what will Jennifer be doing exactly? Well here is an excerpt from a leaked email at the New York Times I found via Mashable: Read more…

Today the Internet Advertising Bureau (IAB) released version 1.0 of the guidelines for measuring click fraud. The guidelines were created with the aid of Yahoo, Microsoft and Google in order to ensure that all major search engines would back the finalized guidelines. Here is a key snippet from the document’s Scope and Applicability section: Read more…

According to the latest figures over at Hitwise, Google’s market share is inching closer to the 73% mark, that’s up 0.35% since last month, and up nearly 5% compared to April of 2008. Read more…

On May 1st I wrote about the close of GeoCities and how all accounts with GeoCities will soon be deleted permanently. I wanted to take the time to discuss the importance of having your website hosted on your own domain, and also to give those currently using GeoCities a few ideas on how to move forward.

Over the years I have spoken with a handful of people looking to optimize and improve their search rankings for their GeoCities-hosted website. These are not people who simply had a personal site with photos of their families and furry pets, but people with actual tangible businesses being run through this free hosting platform. Read more…

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Friday, May 1st, 2009

Yahoo to Close Geocities

If you need another reason to always host your websites at your own top level domain (TLD) the recent announcement of Yahoo permanently closing GeoCities should be enough to convince you.

At the end of 2009, GeoCities will cease to exist, and if you don’t move your site, it will be permanently deleted. Yahoo is urging existing users to sign up for their paid hosting of $5.98/month. This closing is a reminder that no free hosting is guaranteed forever. The only way to ensure that your website address will always be safe is to own and host it on your own domain. Read more…

For years now, Google and Yahoo have been making a significant portion of their income on the paid sponsored ads to the right of the search listings, and that is about to expand. Google has recently discovered a loop-hole in anti-trust legislation which will allow for the ultimate sale of organic rankings – the catch – they must partner with Yahoo.

Current laws do not allow for paid sponsorship of unlabeled organic listings; however Google has found a way around this – by spidering and indexing paid listings at competing site Yahoo, and including them within their own search results. Read more…

Thursday, Yahoo announced a new Search Monkey feature that allows Flash video and documents to be embedded right on the search page. What does this do that’s out of the ordinary? It allows searchers to view embedded content without leaving the search results page they found it on.

To illustrate the difference, I’ll use an example similar to that in the Yahoo blog. We’ll compare the difference between Google and Yahoo.

Performing a Google search for hulu simpsons yields the following result:

Notice there is an image in the ad, but when the video is clicked, it opens to the site page for viewing away from the search results page. Read more…

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