by denis | Jun 5, 2007 | Search
The new quality based pricing system being rolled out by Yahoo will allow advertisers to enjoy reduced click charges based on ad relevance and quality. Yahoo announced in a mass mail out yesterday the launch of Quality Based Pricing. Discounts will be automatically...
by denis | May 31, 2007 | Search
If you are currently using long descriptions for your Yahoo Ads, be warned that effective this June, the short description option will be the only way to go. Until end of day today, advertisers have had two options for ad copy; short descriptions utilizing a 70...
by denis | May 30, 2007 | Search
The US and Canada have had access to the new Panama platform for some time and now advertisers in Europe are able to use the new version, just launched this week. There have been many comments on the new system on both the positive and negative side of things, but...
by denis | May 9, 2007 | Social
In a failed attempt to grab a substantial portion of market share from auction leader eBay, Yahoo is closing its auction doors forever. Yahoo Auction will be shut down in order to “better serve our valued customers through other Yahoo properties.”...
by denis | May 4, 2007 | Search
This week the search world has been rampant with news of buyouts and related rumors. Here is a snapshot of the events of interest: The Dow Jones is up for sale and rumors started by a connected analyst state that Google may be interested. I say “don’t hold...
