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Yahoo Invests in Tyroo Media

According to InfoWorld, Yahoo announced Wednesday that it has purchased a 35 percent stake in Tyroo Media, an India based PPC internet advertising company which places ads on a network of around 1200 websites. “Yahoo India has bought more than 35 but less than...

Banned from Yahoo? Just Pay to Get Back In

According to a thread at the Search Engine Watch forums it is possible to get back into Yahoo Search after being banned by paying for reinclusion using Yahoo Search Submit. This news was released by a forum participant who noted that after being banned by Yahoo Search...

How Safe is Your Search?

Roughly 4 percent of all search results display links to potentially dangerous websites, according to a report published by McAfee’s SiteAdvisor, on Monday. The report notes that Yahoo results are the riskiest with AOL leading the pack as having the safest results....

Yahoo’s Quality Based Pricing

The new quality based pricing system being rolled out by Yahoo will allow advertisers to enjoy reduced click charges based on ad relevance and quality. Yahoo announced in a mass mail out yesterday the launch of Quality Based Pricing. Discounts will be automatically...

Yahoo Ad Descriptions About to Change

If you are currently using long descriptions for your Yahoo Ads, be warned that effective this June, the short description option will be the only way to go. Until end of day today, advertisers have had two options for ad copy; short descriptions utilizing a 70...