Google Losing Ground in China

In most places Google dominates search over rivals Yahoo and MSN, however, in China it’s a different story. Google has been investing heavily in search for China, however, despite this; Baidu.com is up 7.6% this year reaching a 69.5% market share in Beijing, Shanghai,...

How to Optimize for Yahoo!

With a reported 22.1% of search traffic Yahoo is second only to Google’s 64.4% (src: Hitwise) for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. As a result, I decided to write...

Yahoo Thins the Herd of Available Ad Companies

On Tuesday Sept 4th Yahoo announced an agreement to acquire BlueLithium which is one of the few remaining top Internet ad agencies. The $300 million move will increase the technical capabilities and reach of Yahoo’s global ad network by adding...

Yahoo Customer Satisfaction Beats Google’s

According to the American Customer Satisfaction Index Yahoo has edged out Google by 1% for customer satisfaction this year: Yahoo 79%, Google 78%. The rating system the ACSI uses is complex and listed here and their source for data is noted here. Essentially their...

Will Yahoo Offload to Google?

An interesting story currently highlighted at Techmeme discusses Yahoo’s shakeup over the past year and the potential that Yahoo’s new CEO Jerry Yang might make the tough decision to fork over some of its search monetization business to Google. The well...