1-877-385-5526 info@stepforth.com

Yahoo Thins the Herd of Available Ad Companies

On Tuesday Sept 4th Yahoo announced an agreement to acquire BlueLithium which is one of the few remaining top Internet ad agencies. The $300 million move will increase the technical capabilities and reach of Yahoo’s global ad network by adding...

Yahoo Customer Satisfaction Beats Google’s

According to the American Customer Satisfaction Index Yahoo has edged out Google by 1% for customer satisfaction this year: Yahoo 79%, Google 78%. The rating system the ACSI uses is complex and listed here and their source for data is noted here. Essentially their...

Will Yahoo Offload to Google?

An interesting story currently highlighted at Techmeme discusses Yahoo’s shakeup over the past year and the potential that Yahoo’s new CEO Jerry Yang might make the tough decision to fork over some of its search monetization business to Google. The well...

Yahoo Search Assist Aids Visibility

Yesterday Danny Sullivan posted an interesting walkthrough on a new technology that Yahoo is currently testing called Yahoo Search Assist. Throughout the following I will give a quick rundown and explain why Search Assist may help sites found in the bottom 5 of the...

Google Down and Microsoft Up in Online Searches

The latest figures from comScore are in and Microsoft is picking up speed. While long standing search leader Google continues to dominate by a large margin, comScore reports Google losing some ground in June, while MSN saw a noticeable increase. Latest figures for...