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The line it is drawn the curse it is cast
The slow one now will later be fast
As the present now will later be past
The order is rapidly fadin’.
And the first one now will later be last
For the times they are a-changin’.

(Bob Dylan, 1963)

A period of unprecedented change is upon us. From the micro-world of our personal finance and local economy to the macro-world of international development, the way things get done today is fundamentally different from the way things got accomplished even five years ago. Read more…

Ladies and gentlemen, children of all ages… We are proud to welcome you to the one, the only, the uniquely meglomartical Yahoo Shoposphere !

Yahoo has introduced an oddly named but equally compelling shopping suggestion site known as Yahoo Shoposphere. The shoposphere, is, on the surface, a wish-list you can share with eighty million of your closest friends.

The environment is organized around Pick Lists, virtual shopping lists made up by the registered users. One such list is, Gifts for a New Zealand Sports Fan . Another is the helpful Ultimate Travel Bag . Once made, lists can be shared with friends and family and displayed on the Shoposphere website.

The shoposphere also works around the Yahoo Shopping search engine with products listed in its database made available in the search results.

Naturally, it is also a space merchants can list items for sale. For instance, Jay presents his list of Nissan 350Z/300ZX Aftermarket Parts as a guide to finding such parts.

The shoposphere is a cool shopping application that really could make the Holiday season simpler for many people, especially for long-distance gift giving.

One important critique though. The name. It hurts the fingers to type it.

Yahoo and TiVo today announced a partnership between the two firms that, as of Monday will allow users to program their TiVo recorders via the search portal.

The new feature places a “Record to my TiVo” button on Yahoo TV pages and likely on other TV related content found in the Yahoo network. When a TiVo user (who also has a Yahoo membership) clicks the button, a signal is sent to their TiVo unit. Users are cautioned to expect a one hour lag time if their TiVo is connected with broadband and a 36-hour lag if they use dial-up. TiVo is said to be in discussions with other search firms as well.

The major search engines are all investing heavily in video with Yahoo and Google leading the pack. In August, Yahoo signed deals with CNN and ABC News, expanding the content offered through Yahoo TV.

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Wednesday, October 19th, 2005

Splogs + Scraping + AdSense = Fraud

The other day, an article appeared in Search Engine Journal suggesting webmasters monetize their sites using Google AdSense. While the article neglected to mention an alternative webmaster advertising program offered by Yahoo Search Marketing, the idea of using one’s website as a commercial medium (if possible or practical) makes good sense and can provide a minor side-income. Such minor side-incomes are often the first ingredients in making the gravy craved by all small business owners. Read more…

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Monday, October 3rd, 2005

A Look at Local Search

September has graduated into October and there is simply no more time to whine about a summer spent staring at the screen. Autumn is upon us and the retail world is gearing up for what should be the most wonderful time of the year. Not only is my birthday just two days away, Christmas is coming. With the traditional surge in consumer activity spurred by both events, I am curious about what is happening on the local search front. Read more…

Along with our colleagues in other parts of the tech sector, the search engine community is starting to respond to the devastation Hurricane Katrina left along the northern Gulf coast. Several blogs, forums and search tools have been redesigned, rewritten or refocused to aid in relief efforts. Google, MSN, Yahoo, and Lycos have all announced the development and implementation of tools to assist disaster victims and those who want to help. Read more…

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Wednesday, August 17th, 2005

Size Less Important Than User Utility

Last week saw the resumption of the search engine size wars in which one major search engine claims to be larger than its rivals, prompting those rivals to rapidly upsize themselves. Yahoo fired the first round at Google, claiming to have over 20billion objects accessible in their database. Google, which can only claim about 13billion objects fired back with questions about measurements, basically stating Yahoo was mistaken or misleading in its claims. Read more…

This was a truly interesting week. On top of the Search Engine Strategies Conference in San Jose, the past five days provided search marketers a front-row view of international economic development, the growth of a media empire, the internal disruptive influence of corporate culture shifts, and a colligate game of “mine is bigger than yours.” While a happy family obligation kept me away from San Jose, the week had several profoundly powerful sleeper stories that show how serious, ironic and silly the world of search is. Read more…

Yahoo announced its index of spidered sites now tops 20 billion online objects with about 19.2 billion documents and 1.6 billion images.

While relevance matters far more than size, Yahoo’s index dwarf’s that of rival Google which claims to contain 11.3 billion objects including 8.2 billion web pages and 2.1 billion images.

A study of search results displayed at the four major search engines shows that each engine is increasingly producing results that differ from the other engines. In other words, searchers can be reasonably confident that Google, Yahoo, MSN or Ask Jeeves will, more often than not, return results unique to the engine being used. Read more…