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Friday, October 21st, 2005

SEO and Mass-Market Templates

SEOs see a lot of different Content Management System (CMS) driven websites in the course of a day. Some are very well designed and some are not. The ones that are well designed are often delightful to work with, even the most technically complicated. The ones that are poorly designed however, even the most basic; provide an unlimited well of headaches, extraneous lines of code, and frustration. Read more…

Here is yet another cool use of the Google Maps API. Earlier this week, Search Engine Watch Forums moderator Elisabeth Osmelowski created a Google map showing where hundreds of search engine optimizers and marketers are located. Read more…

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Wednesday, October 19th, 2005

Splogs + Scraping + AdSense = Fraud

The other day, an article appeared in Search Engine Journal suggesting webmasters monetize their sites using Google AdSense. While the article neglected to mention an alternative webmaster advertising program offered by Yahoo Search Marketing, the idea of using one’s website as a commercial medium (if possible or practical) makes good sense and can provide a minor side-income. Such minor side-incomes are often the first ingredients in making the gravy craved by all small business owners. Read more…

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Wednesday, October 12th, 2005

SEO Business – The Joys of Reselling

As a facet of the Internet economy, search engine optimization is a specialized service that shares several characteristics with other web-based businesses. While the objects of our labours might be seen and used by millions of unique people in millions of unique places, our workspace consists of a 17″ – 24″ monitor, a miniature window on an exponentially expanding world. A 24″ portal might seem small by modern building standards but as both Yahoo and Google will tell you, size is not the issue, depth is. That 24 inches represents the largest window of opportunity anyone could ever open. Read more…

Two recent columns I wrote about organic search engine marketing have generated a larger than normal amount of reader response. Two weeks ago I wrote about how search advertisers, eager to see immediate results for their investments, were turning to paid-search advertising while ignoring optimization for organic placements. Earlier this week, I wrote about a survey that showed almost 2/3 of search advertisers neglecting to implement SEO recommendations made by third-party vendors (SEO firms). Judging by some of the emails I received from folks who read the articles (some of which were quite pointed but all of which were polite), there are a lot of frustrated advertisers trying to work the Internet. Just to be clear on this, the vast majority were NOT frustrated Viagra advertisers or affiliates but regular business folk, the merchants and marketers we know from Main Street. Read more…

The most unique aspect of the Internet, the very thing that makes it different from every other communications medium is, in many cases, one of its least understood characteristics. Unlike print, audiotape or video recordings, the Net is an interactive medium requiring an ongoing investment of time, knowledge and capital. For those who make best use of it, the Net provides such a versatile communications environment; a virtual storefront can easily out-perform a traditional brick-and-mortar storefront. Read more…

I have recently learned that students as young as grade 6 and 7 are being pressured to declare career interests in order to best direct the limited public education resources after years of funding cut-backs. I don’t recall that sort of pressure in school twenty years ago. I completed my schooling in the days before the Internet existed in the public realm. Things seemed a little less focused back then though I must admit the core curriculum placed in front of today’s students is much more challenging than those placed in front of my generation. There is simply far more knowledge to share today then there was when I was a public school student, especially in math and the myriad science-based specializations. Read more…

Known as the web’s Usability Czar, Jakob Nielsen is one of the Internet’s most respected consultants, authors and commentators. Dr. Nielsen’s fame stems from his uncanny ability to note basic things most observers miss or gloss over. Although many of his observations on website usability amount to basic common sense, his message is often ignored by small to medium sized business websites and by newer webmasters and search engine marketers. Read more…

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Wednesday, July 20th, 2005

Stats, Facts and Organic SEO

Everybody loves lists and statistics. From the annual Top100 movies of all time lists to the Top10 cities in which to live, even the simplest comparative studies can captivate people and inform pop-culture opinions. Folks use lists to prove points, gauge their own successes and get a reckoning on what’s going on around them. Read more…

Imagine the ability to create your own 45-second audio/video commercial in less than 15 minutes. A new service from SiSTeR.TV, Pic2Vid.Com allows you to do just that, allowing users to create, store, send and link to, a self-made online audio-video presentation without special hardware or software. According to SiSTer.TV’s Tomer Alpert, “Every small business that doesn’t have a $10,000 budget can look to Pic2Vid for answers.” Read more…

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