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On January 29th Marketing Sherpa is presenting a webinar that we strongly recommend to all of StepForth’s readers called:

The webinar is 90 minutes long and includes a printable report called “Create Content Your Prospects Adore”. All of this is just $97 and if it is anywhere near as good as the “How to Viral Market” webinar StepForth purchased last month then it will be more than worth the investment (yes this is one place we get our training!). Read more…

In the following interview, world renown Internet marketer Ralph Wilson of Web Marketing Today interviews Ross Dunn from StepForth Web Marketing about Reputation Enhancement and how important it is for businesses of every type on the Internet.

Thursday, October 23rd, 2008

Website Slowing You Down?

Website slowing you downIn a world where more and more households are connected to the internet, bandwidth is becoming an issue and brownouts have been predicted to occur in the next few years. With the strain on the infrastructure of the internet this makes having an efficient, fast loading website all that much more important.

The bottom line for most site owners though, is not the efficiency of the internet as a whole, but rather the financial sustainability of their websites. While there are many ways to make a site perform better in terms of converting visitors, one of the simplest, and probably most important aspects is simply to reduce the load time of your website. Read more…

Marketing Sherpa is a company I have nothing but respect for due to their years of offering outstanding marketing handbooks and case studies.

Recently they updated one guide that just plain begged to be advertised – because it has the information that can increase your online conversions as much as 55%. The best part is this isn’t any fluff… everything they say is backed up with hard proof based on case studies and test after test.

If you have a website that could use improved conversions (who doesn’t ) check out the revised 2008 Landing Page Handbook without worrying about paying for something that won’t work for you because they have a full money-back guarantee so if you don’t like it send it back and get your money back. I wish everything could be that simple. Read more…

Over the course of a day we tend to run into situations where some basic and occasionally not so basic tips and tricks need to be applied to a website. Here are three that come to mind at the moment and might just help you improve your web marketing results. Read more…

Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools.

Links are very important in today’s Google rankings, but just how many links you need will depend on both the competitiveness of your target phrases, and the quality of the incoming links themselves.

Essentially the number one rule of links is to keep it relevant! Topical relevance is very important in order for inbound links to give your site the most value. If the page that links to you is relevant that is good, if the entire site linking to you is relevant, that is better.

First to get an idea of how many links you may need, take a look at the top 10 ranking sites in Google and record how many links Yahoo is noting for each site. (This is because Google does not display anywhere near all the links they have noted). The average of this count is often a good indication of how many links your site may need. Read more…

In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.

In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other considerations.

The focus of Part 1 will be with on page website optimization. If you have already read this, check out Part 2 and Part 3 of How to Optimize for Google Read more…

In this article two important marketing strategies are reviewed: search engine optimization and social media.

Just as the spokes of a wheel are held together and strengthened by its hub so too is the planning for a successful marketing campaign. The greater the integrity and quality of the hub, the better are the chances that the spokes will stay true and provide far reaching performance.

In this series we have looked at several ‘spokes’ that contribute to a winning web marketing strategy. Part 1 looked at several of these building blocks: marketing budget and timelines, market research, and competitor analysis while Part 2 discussed the importance of keyword research, focus on achievable phrases, creating relevant textual content and search friendly website design. A future article will deal with the remaining spokes: link building, blogs, newsletters, and website analytics. Read more…

Search engine marketing budget - to cut or not to cut?Recession, recession, recession… I don’t know about you but I have had my fill of this doomsday word! It seems to me the panic caused by this word simply increases the chances of a recession occurring. Recessions, however, have a silver lining because they provide business owners with the opportunity to look long and hard at their expenses and this can provide valuable insight in strengthening the business long after a recession recedes. Some cut backs may become obvious such as eliminating frivolous office expenses and are a wise move but should business owners cut back on their web marketing? Lets look at the circumstances within web marketing where cutbacks may or may not make sense.

When You Should or Should Not Cut Back on Pay Per Click or Search Engine Optimization Campaigns
So what is unnecessary marketing? Logic dictates that any marketing that is not profitable is not worth keeping. That said, how certain are you that a particular form of marketing is not profitable? Perhaps the following questions and notes will help you decide Read more…

Friday, March 14th, 2008

What is PPC?

PPC (Pay-per-click advertising) has been around for a while now and many site owners have either experimented with, or have at least heard of the marketing platform but surprisingly, there are still a large number of potential advertisers who have had no exposure to the world of PPC.

After fielding questions from new clients as well as our newest sales representative, I have decided to write an article to explain a few of the basics of what PPC is, some pro’s and cons and provide some insight into how it works.

PPC advertising is a means to let businesses advertise their products or services online, within search results or on other websites participating in an advertising network. The advertiser pays only when a potential customer clicks their ad and follows it to their site. The advertiser competes on ad display and positioning by bidding on relevant search terms. Read more…