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This Web Pro News video was taken at the Search Engine Strategies Conference in San Jose a few weeks ago and drives home some points about how to react to a perceived or actual Google penalty that I think are worth sharing to our audience. You can also see the full article on this subject that was the inspiration behind this video: How a Google Penalty Can Make Your Site Stronger.

Marissa Mayer, Vice President of Search Product and User Experience at Google was interviewed by Charlie Rose this week.

In the interview Charlie Rose got Marissa to discuss the expected advancements Google will have within 10 years Read more…

Friday, February 13th, 2009

You Tube yanks audio

Last night I was looking through some of my favourite You Tube videos and stumbled across something of which I was completely unaware. You Tube is muting sound from a lot of user’s videos.

I am a huge Lord of the Rings buff and avidly seek related content on You Tube. One of my all-time favourite videos is called Namarie, a recitation of Galadriel’s lament. This is a poem taken from the Fellowship of the Ring book, recited in spoken Quenyan, an Elvish language created by J.R.R Tolkien. The original audio consisted of a reading by the person who posted the video, over a background sample of the Lothlorien track from the Fellowship of the Ring soundtrack.

This was one of the most hauntingly beautiful pieces I have ever seen on You Tube and I have watched it often. I say “was”, because as I found out last night, You Tube has completely ruined it by removing the audio. Read more…

At least a few times a month I get asked various questions about why a search engine ranking looks the way it does.

For example, someone might ask me how they can influence the description and/or title that Google gave their website in their search engine ranking. But easily the most prominent question is “what are those links that show up under some #1 rankings? How can I get those?” Read more…

This week Google announced the addition of a new feature for its Google Mobile Maps application called Google Latitude. The enhancement allows people to share their location via GPS, cellular tower triangulation, or manually. Check out the video below created by Google to learn more about this cool technology that may not be new to the Internet but Google has upped the ante by embracing it:

Check outGoogle’s Latitude Has Vast Marketing Potential” on Search Engine Guide to see where I think Google could take this technology in the near future.

by Ross Dunn, CEO, StepForth Web Marketing Inc.
Monday, November 24th, 2008

DivX Files Lawsuit Against Yahoo

DivXAs if Yahoo doesn’t have enough financial troubles. San Diego based DivX is suing Yahoo for $25 million in damages. Allegedly Yahoo had breached an advertising agreement with DivX accounting for more than 20% of their revenue. Read more…

In the following interview, world renown Internet marketer Ralph Wilson of Web Marketing Today interviews Ross Dunn from StepForth Web Marketing about Reputation Enhancement and how important it is for businesses of every type on the Internet.

Wednesday, September 24th, 2008

Google Answers Webmaster Questions

Yesterday Google Webmaster Central posted a video response to numerous questions the department had received from webmasters. The following video addresses duplicate content, search engine friendly web design, spider blocking, and more.

Note: The original post includes a transcript of the video if you would prefer a readable format.
by Ross Dunn, CEO, StepForth Web Marketing Inc.

At Search Engine Strategies San Jose I had the pleasure of interviewing my friend and mentor Dr. Ralph Wilson. Ralph is one of those amazing people who always seems to stay on top of his formidable workload while managing writers and his well known web site Web Marketing Today.

In this interview I asked Ralph how he keeps on top of his enormous workload while still writing ebooks and articles and as I expected he had some great tips to share. Read more…

Friday, September 5th, 2008

Microsoft & Jerry Seinfeld Team Up

Apple has seen great success with its popular “Hi I’m a Mac” ad campaign, and now Microsoft has enlisted the help of Jerry Seinfeld for a series of TV ads.Seinfeld will earn a reported $10 million as part of the $300 million advertising campaign being launched by Microsoft.

The ads debuted on Sept 4 – I just by fluke happened to see the first ad when watching Kitchen Nightmares last night. I found the first ad to be funny, but personally think Microsoft has a little ways to go to catch up the Mac ads which in many cases are down right hilarious. You be the judge – take a look at the embedded video below and leave a comment with your opinion! Read more…