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Wednesday, August 31st, 2005

School Kids Search Too

One week left. That’s it. One week from the time this piece is being written the school doors open and the dog-days come to a close. Summer is over in seven days for tens of millions of students across North America . Going back to school is both exciting and anti-climactic, at least if I remember correctly. It has been quite a few years since I sat on the students’ side of the lecture podium. Today, my only experience with schooling is as an infrequent guest lecturer at the University of Victoria or at one of the local technical colleges. My career as a student ended long before the advent of the commercial Internet. Read more…

For the past few years I have been writing about the immense changes happening in search marketing. These changes are driven by a number of factors but the two that make the biggest difference are technological advances and user adoption. It has been a full decade since Netscape issued the IPO that sparked the tech-boom of the late 90′s and the popularization / commercialization of the web. A decade does not seem like a long time in the evolution of culture but as many have already said, we live in accelerating times. Acceleration is based on efficiency and efficiency is enhanced by access to what one needs whenever one needs it. Read more…

Bill Gates is blowing smoke at Google again. Twice this week Gates has said nasty things about Google. Yesterday he was sounding sort of high-school churlish with his statement, “Google is still perfect; the bubble is floating, and they can do everything. You should buy their stock at any price. We had a 10-year period just like that.” Read more…

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Wednesday, May 25th, 2005

Google Going Yahoo?

They say that everything old becomes new again. This adage is proving true in the search engine world as well with Google adopting a personalization plan that makes it look a lot like Yahoo and other search portals. Designed to allow Google users access to its various search tools, the portal displays Gmail, Google News, and Google Maps (labeled Driving Directions). It also calls US Movie Listings (by zip code), stock tickers, weather information, Wired News headlines, a quote of the day (from The Quotes Page), word of the day (from Dictionary.Com), and headlines from the NYTimes, Slashdot and the BBC. There are currently no selections following subscribed Google Groups or Google News Alerts. Read more…

Is MSN better than Google? How does Ask Jeeves stack up against Yahoo? Which of the Big4 search firms produces the most relevant results? Those questions are difficult to answer as what is relevant to one searcher might not be particularly relevant to another. Search engines are the tools we use to thread the eye of the needles found in the universal haystack we know as the Net. Read more…

Google has incorporated satellite images into Google Maps. The new feature offers the ultimate in bird’s eye views for searchers using Google Maps by replacing the standard 2-dimentional maps with images taken by satellite. On the upper right hand side of the Google Maps page is a small text-link that toggles between standard map and satellite image. The satellite images are currently only available for North American addresses but will be introduced for other regions as the year progresses. Read more…

Yahoo has been on an upgrading spree recently with a major acquisition, two major upgrades and a beta-release of a new blogging tool. It’s no secret the execs and techs at Yahoo have been working overtime to re-brand and upgrade Yahoo’s various services. Yahoo has made several major announcements over the past four weeks, a measure of how active they have been recently. Here is a quick rundown of the four major announcements made in the past seven days. Read more…

Cyberspace is almost always bigger than we think but big does have its limits. Logic tells us that the environment known as cyberspace is finite. It can grow but there are always definite numbers or statistics that can be used to measure its boundaries. To be practical, the boundaries of cyberspace are defined by bandwidth-capacity. Google, which lives in a world of infinite possibilities doesn’t accept the concept of finite gracefully. Faced with the obvious limitations of growth to the Internet as we know it, Google is doing the most logical thing possible. It is grabbing more bandwidth-space in order to allow it to expand the current finite boundaries of cyberspace. Read more…

In the coming months a small start-up in Texas called SiSTeR Technologies hopes to introduce short video clips to search engine listings.

Folks used to say a picture was worth a thousand words. That of course was in the days before video was an instantly accessible medium. Video advertising can so be sophisticated; a two minute ad can be a more powerful sales tool than a million lines of print. Search engine listings tend to express a fair amount of information about the site behind each link. SEOs and site designers try to write strong descriptions and body text in order to generate a good paragraph under their links to attract visitors to the site but in the end, reference links often look very much alike. When competing for clicks with several other web-documents, conventional wisdom says it is smart to somehow stand out from the rest. Read more…

The past year saw immense growth in the search sector. Search is bigger today than it was twelve months ago in every respect. With the Internet becoming a larger part of people’s lives and broadband access becoming the norm around the world, 2004 was the year that big business fully recognized the full impact of search. Read more…

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