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I have been hard at work writing a white paper that we will be releasing today on do it yourself social media marketing. As a result, my blogs have been rather infrequent – my apologies. Here, however, is a quick list of some of the articles that have piqued my interest over this past week and I expect you will find worthy of a read as well:

Lastly her is an interesting interview with Eric Peterson, web analytics guru. Note the background noise is a little annoying.

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Wednesday, June 20th, 2007

1000 Pizzas for Google

A company by the name of CambrianHouse got some free press by getting 1000 pizzas to Google employees on the Google campus – bypassing security. So it looks like CambrianHouse has set the bar on outrageous press stunts in the social media industry. Now… I wonder who will try to one-up them? I look forward to finding out. Check out this video, it is a bit long but a lot of fun.

Today Google announced that YouTube is being launched in 9 new countries in their own native languages. The countries are the UK, France, Italy, Japan, Poland, Ireland, Netherlands, and Brazil.

At the moment the roll out will provide each site with localized (country-specific) content such as featured videos, director videos, and promotions. Over time each site will feature more and more localized content as each site draws in more active participants.

This update is seen as both a necessary move from a growth perspective (why not expand into different languages?!) as well as a competitive one; some countries have their own rival brand of localized video sharing sites that, over time, could jeopardize YouTube’s entry potential if it doesn’t get its foot in the door immediately.

Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I discussed the basics of a blog and some of the necessary steps to take before starting one. In Part 2, I explained blog feeds and how to optimize a blog. Now in Part 3, I will explain social media marketing and outline a selection of strategies for socially marketing your blog. Read more…

Revver AdvertisementIt is always a pleasure to get feedback on my postings, especially from those who are intimately involved with the news I am reporting. In this case Trader Mike (Michael Seneadza), one of the first partners in Wallstrip posted the following comment to my recent posting (CBS Jumps on the Bandwagon and Purchases Wallstrip) that I felt was important to highlight:

“YouTube was just one of many platforms we used to distribute WallStrip. On our own site we initially used Revver and then moved to Blip. But the show was indeed uploaded to YouTube and other services daily.”

In addition, Mike noted “there’s a list of sites where wallstrip is available over in the right column of wallstrip.com under ‘Watch Wallstrip where YOU want!’” Read more…

StepForth’s Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I will discuss the basics of a blog and some of the necessary steps to take before starting one. Read more…

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Wednesday, May 9th, 2007

eBay + StumbleUpon

The social marketing and search engine world is buzzing over the potential acquisition of StumbleUpon by leading auction company eBay. The news of interest from eBay filtered into the news on April 18th with other potential suitors being AOL and Google but yesterday TechCrunch announced the acquisition by eBay is in “advanced talks” for a rumored $75 million.

$75 Million? Wow, it seems social marketing has ignited the passion over at eBay. After all, the first reports were a valuation of $40 – $45 Million back on April 18th. Read more…

Recently Forrester Research posted a “North American Consumer Technology Adoption Study” profiling social technologies used by a large spectrum of 10,000 online users.

The following are some screenshots from the Forrester presentation that I found particularly interesting. Why? Because they highlight the areas that may be best to direct my client’s social marketing campaigns or even areas where other forms of advertising may be worthwhile. Read more…

Many website owners know that their target market utilizes social technologies but few know to what extent and what technologies they should target. Forrester Research has helped by providing some insight into the minds of 10,000 online users within the report “Social Technographics®” released April 19th, 2007. What do they mean by social technographics? The creators and/or readers of; blogs, online videos (i.e. YouTube), podcasts, forums, product review sites, etc.

The complete report will require a modest fee of $279 and is available but a free helpful slidehow by Forrester analyst Charlene Li provides some great data to whet your appetite.

Some statistics from the Social Technographics® slideshow:

  • 33% of the adults polled read blogs, watch “peer-generated video”, and listen to podcasts. The average household income of these users is $67,889.
  • 15% of the adults polled use RSS and tag web pages (i.e. “Digg” or “StumbleUpon”). The average household income of these users is $66,475.

Derek van Vliet, a well-known Digg personality, has created a plug-in for Firefox based on the new Digg API.

The new plug-in allows you to automatically see how many Diggs a page has received or to Digg the page. Check out Derek’s blog posting or take the leap and download the Digg Firefox Extension now.