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In my recent article “Is Wikipedia Corrupt?” I asked other online encyclopedias to speak up and introduce themselves so that users could explore alternatives to Wikipedia. The lines had been silent until I received a kind introduction to an alternative site called Citizendium from the founder, Larry Sanger. Incidentally, and quite ironically, Larry Sanger is the co-founder of Wikipedia and another property called Nupedia. Read more…

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Friday, August 10th, 2007

Will Yahoo Offload to Google?

An interesting story currently highlighted at Techmeme discusses Yahoo’s shakeup over the past year and the potential that Yahoo’s new CEO Jerry Yang might make the tough decision to fork over some of its search monetization business to Google. The well written article by Kara Swisher also discusses News Corp’s recent MySpace profit hype and how it might just be trying to look pretty for potential buyers.

The thought that Yahoo might go for MySpace was also mentioned but I have to say… that is unlikely. I can’t imagine making a big buy during a house cleaning would be a move taken by anyone as smart as Jerry Yang but I guess Swisher felt it worthy of stating.

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Wednesday, August 8th, 2007

Is Wikipedia Corrupt?

Responses to my previous posting called “How to Ethically Update Wikipedia” have been incredibly polarized and I felt it was important I provide some visibility to the ethical issues and ramifications faced by an immensely influential volunteer-run organization like Wikipedia.

First a Little Background
My July 17th posting was based on an excellent article published at Search Engine Land called “SEO Tips & Tactics from a Wikipedia Insider” written by a Wikipedia Administrator with the pseudonym Durova. My post summarized a few of the unethical Wikipedia listings that Durova had noticed throughout her time at Wikipedia and how Wikipedia responded to each situation. I was very impressed by Durova’s article and how transparent the process appeared to be.
Read more…

On July 11th, Google’s Blogger announced a deceptively minor update that allowed users to reference a 3rd party feed for their blog. For veteran Blogger users the importance of this update may be obvious but for others let me explain.

Then: Blogger only had its own feed type which meant that users of Feedburner or other 3rd party feed trackers had to include two feeds on their blog – one being their 3rd party service and the other being the Google service. The result was that some visitors who subscribed to their blog could have subscribed to the Google feed rather than the preferred 3rd party feed. This meant the actual subscriber base for a blog would be inaccurate (lower than it actually is) because the 3rd party feed is the feed being measured. Read more…

Today Microsoft earned a win that made me look twice by convincing Digg to sign a 3 year deal where Microsoft Ads will be the “exclusive provider of display and contextual advertising on Digg” (see press release). Having previously used Google Adsense to serve ads (according to Barry Schwartz’s breaking article) it is a huge win for Microsoft to peg this contract. This immensity of this win became especially clear when I compared a few of the top social media voting sites side by side at Compete.com. As you can see below Digg pulverizes the competition with a reach of approximately 22.5 million visitors per month in comparison to Reddit (976,882), and StumbleUpon (731,424).

Charts or no charts, however you look at this agreement advertising with Microsoft Ads has just become a lot more tantalizing.

An article was published today on Search Engine Land called “SEO Tips & Tactics From a Wikipedia Insider” and it has to be one of the most interesting and best written articles I have seen in a while. The article was written by a lady by the name of Durova who is “a Wikipedia administrator who confronts some of the site’s most disruptive editors. She uses a pen name to avoid harassment in real life.” (this is a snippet from the bio at the bottom of the article) Read more…

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Wednesday, July 11th, 2007

Facebook IPO Coming Soon

As Paul Kedrosky noted today in his blog it appears undeniable that Facebook is positioning itself for an initial public offering (IPO). When? Who knows but their newly available job position for a “Stock Administration Manager” with “strong knowledge of SEC, FASB, and IRS rules and regulations relating to stock plans and insider trading…” is a good tip off that one will be coming within a year. With Facebook seemingly on the lips of every 20-30 something person I know (both in the tech sector and not), I would say this will be one very lucrative windfall for the current shareholders.

This post at Search Engine Journal references a social media project at Carnegie Mellon called Socialstream which, among other things, was created to “rethink and reinvent social networking”. Of even more interest is this capstone project is Google-sponsored which means many of these features are likely to be utilized in a future Google property.

Socialstream is based on a unified social networking concept in that it interfaces with a wide array of social media accounts to make networking simpler and more interactive. The Quicktime Demo of Socialstream’s functionality revealed some incredibly useful tools that simplify networking a large number of people. The Socialstream features page does show highlights of the program but actually seeing the product at work in the demo was far more revealing. Read more…

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Tuesday, July 3rd, 2007

Social Media News of the Day

A new social media website called Thoof has recently come out of beta. Thoof is similar to Digg but features a couple of interesting differences:

  1. Titles and Descriptions for content added to Thoof can be updated by users to make them more useful. This is particularly handy since some titles and descriptions are horridly written despite the excellent source content.
  2. Thoof uses an algorithm to ‘learn’ what you like and don’t like which ultimately drives the type of content that appears on your personalized Thoof home page. Read more…

SEO Meet SMM (Social Media Marketing) was the most information-dense seminar that I attended at SMX Advanced, a multi-day conference geared for advanced web marketing professionals. As a result, it has taken a while to view my footage and pick out all of the best tips to share with you. The SEO Meet SMM seminar was paneled with an all-star cast of Rand Fishkin, Neil Patel and Cindy Krum. Between these three incredibly bright people, and my own experience and research I have put together this whitepaper on how to use social media marketing (SMM) to your advantage. I believe this is the most current (timely), accurate and cutting edge information available for those who want to start marketing in this field. Read more…