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Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I discussed the basics of a blog and some of the necessary steps to take before starting one. In Part 2, I explained blog feeds and how to optimize a blog. Now in Part 3, I will explain social media marketing and outline a selection of strategies for socially marketing your blog. Read more…

In my review of today’s SEO and search engine headlines I came across a few posts of interest that I would like to share with you:

You have probably heard a ton about Social Bookmarking or Social Media Networking, or …. it goes on; as within anything on the Internet there are a myriad of different terms to describe this phenomenon. What it comes right down to though are votes. Similar to a backlink to a website, social bookmarks are a method for the average joe to share a great online find with the rest of the world. As others share their favorite finds the bookmarked content has a greater chance of generating more and more interest. Content that gets the most interest will earn prominent visibility that can earn hundreds and even thousands of free backlinks. As a result, making it easy for users to socially bookmark your content is definitely in your best interest. From my experience the most popular bookmarking websites are Digg it, Reddit, and del.icio.us. Read more…

Search engine optimization, as a practicing sector of the greater search engine marketing industry, is seeing an upswing in business over the past few months. This trend is fueled by a number of concurrent factors, the least of which is the actual effectiveness of organic search placement.

Today’s search marketing metaverse is made up of a multiplicity of mash-ups. Paid and organic results now appear in any number of venues beyond the traditional SERPs that are directly or indirectly associated with a branded search engine or social network. While search has been big business for over five years, a growing sophistication is entering the marketing space as creative people find intelligent and interesting ways to get a growing number of applications to work together. Read more…

The first six months of 2006 have been a period of expansion, growth and significant change in the search marketing universe. There have never been as many online options available to commercial advertisers and their agents as there is right now, a trend that shows no signs of abating. Just to keep things interesting, lot more change is expected in the second half of the year as well.

Search engine marketing, as an online business sector, covers a lot of virtual ground. Search engine optimization started as a cottage industry in the mid 90′s. By the mid 2K’s, Cottage country had become an industrial district. Today, the search marketing sector extends far beyond the organic search results the business was originally built on. Read more…

What is Social Networking and how will it affect online marketing in the coming years? That’s a question a number of people have been thinking about since the dawn of the commercial ‘net. In the earliest days, online social networks formed between users of bulletin board services (BBS). People met each other by joining the board with planned, in-person gatherings taking over entire cafes. That was a time so geeky it seems quaint in remembrance. Today’s social networks are enormous, robust and sophisticated. The medium is a lot of things but these days, there’s nothing geeky about it. Read more…

Yahoo has been on an upgrading spree recently with a major acquisition, two major upgrades and a beta-release of a new blogging tool. It’s no secret the execs and techs at Yahoo have been working overtime to re-brand and upgrade Yahoo’s various services. Yahoo has made several major announcements over the past four weeks, a measure of how active they have been recently. Here is a quick rundown of the four major announcements made in the past seven days. Read more…

The venerable About.Com is on the auction block. Founded in 1996 as the Mining Company, About is one of the oldest well-known Internet properties.

In October 2000, About was purchased by Primemedia for $690Million worth of stocks. Today, the final bids are being accepted from five companies are thought to be in the $300 – $500Million range.

The five companies expected to offer final bids are; Google, Yahoo, The New York Times, AOL/TimeWarner, and Ask Jeeves. The auction, which is managed by Goldman Sachs, has been quietly active for just over a month.

About has seen difficult times over the past few years. While carries has more information on more subjects than most websites, most web-users never included in the “must-visit-everyday” category of news and information sites.

Interest expressed in About from major search engines is not surprising but then again, neither is the bid from the NYTimes. About.com has a massive directory network of expert sites. It also has a huge archive of topic-based articles. Long-time search readers will remember Search Engine Guide editor Jennifer Laycock’s daily columns in About.Com.

The future of About.com depends on which of the five firms place the winning bid. Perhaps we are about to see the massive reporting resources of the New York Times appearing at About. On the other hand, perhaps About is smaller than the sum of its parts and one of the four search firms bidding will walk away with a larger advertising network. Whatever happens, About.com has suddenly become very interesting.

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Thursday, February 12th, 2004

Lycos No Longer A Search Engine!

By Rebecca LiebInternet News.Com

In two dramatic announcements this week, Lycos U.S. said it will shed its portal strategy to become a vast social network; the company also inked a 5-year deal with 24/7 Real Media to outsource display ad sales, ad serving and analytics for its Internet properties.

“This is totally an untapped space. We’ll enter the market already in the leadership position because of where we’ve been,” said Mark Stoever, executive vice president of Terra Lycos, U.S., of the company’s new direction.

He stressed the new business model capitalizes on the company’s experience in online publishing, dating and search. “Lycos will be the first to bring together the entire spectrum of ways people connect online,” he noted.

Lycos says the revenue potential for its new model lies in subscriptions and contextually targeted ads. Google provides contextual ads for Lycos through a deal with its parent, Terra Lycos (Quote, Chart).

The company plans to relaunch its homepage in two weeks as a “hub for personal connections.” That’s step one in a phased rollout with a corresponding national advertising campaign. Lycos search will emphasize enabling users to navigate between various professional, personal, family, business and affinity sites.

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