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Wednesday, March 16th, 2005

Corporate SEO Preparation

Understanding the value of global communications, nearly every organized organization in the world has a website. From grassroot community groups to major corporations, the World Wide Web has expanded by billions of websites over the past half decade. Because the medium is easy, cheap and absurdly flexible, it has become the backbone of a “people’s global communications network”. Read more…

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Wednesday, February 16th, 2005

Consumers Search Before Buying

When hunting for stronger sales, it is wise to go where the game is. When the game gets very much smarter, wise hunters learn to adapt. – quote found inscribed in obscure cave formation near Fernwood BC.

As the oft’ quoted phrase goes, “…the more things change, the more they stay the same.” This phrase can be applied to the search engine marketing sector time and time again. Though several events in the business world of search attracted major media attention last week, interest in organic search has re-emerged among webmasters and search marketing agencies. Two years after the popularization of pay-per-click programs, advertisers are starting to form sophisticated strategies combining managed PPC campaigns and consistent organic placements. Read more…

Much has changed since last year in the world of search engine marketing. These changes have widened the knowledge gaps between the SEM sector, our clients and the general public. A knowledge gap separating professional experience and general interest is natural in any industry as a quick peak under any newer model car hood will demonstrate.

In a field as user-dependent and re-evolutionary as the search industry, knowledge gaps can lead to expensive chaos for consumers, advertisers and webmasters. Many common assumptions about search engine marketing have been made obsolete or require a different way of thinking. Many erroneous assumptions continue to be proliferated in hundreds of forum posts, emails and marketing articles. Read more…

What would you do if you were tasked with designing a new search engine?

You have all the resources the world can offer and the certain knowledge that your project is so important to your employer that mountains, molehills, companies, code and really comfy office chairs will be moved, built or acquired to meet your needs, no questions asked. Your boss demands a product that is better than best and, having failed to notice how overwhelmingly essential search would become back when he came to dominate everything else, appears ready to back your project with missionary zeal and Machiavellian maneuvering. The cold hard truth is, the future of one of the largest corporations in the world, owned incidentally by the world’s wealthiest man, may well rest on your shoulders. In this scenario, there are no obstacles, only the challenge of beating Google at Google’s best game. Whoa…. Read more…

Google “…is big. Really Big. You just won’t believe how vastly hugely mind-bogglingly big it is.” (excerpt from The Hitchhiker’s Guide to the Galaxy)

Google is the most powerful information resource humans have ever constructed. The power of any major search tool boggles the mind but considering the vastness of Google’s complex simplicity can truly hurt one’s brain. With over 8-billion references in its rapidly growing, organically generated index, Google sets the standards other search engines follow. Benefiting from a three year reign as the undisputed leader of search, Google has had a very good year and looks poised to make 2005 an even better year. Read more…

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Wednesday, November 24th, 2004

Yahoo's Spider Slurp

How to write for Slurp the spider

As the world’s second most popular search tool, Yahoo moves a tremendous amount of traffic and is a very credible alternative to Google. Yahoo receives over 2.76 billion page views per day from hundreds of millions of unique users. It boasts over 157 million registered users enjoying mail, shopping and discussion groups and an increasingly personalized search and news services. For the past two years, Yahoo, Google and MSN have been embroiled in a hard-fought battle for the loyalty of search engine users forcing all three firms into the hyper-evolution we are witnessing today. Over the next three Wednesdays we are going to examine how the Big-3 spiders work, what they look for and how to best prepare your sites for multiple visits from the bots that rank them. Today, we are starting with Yahoo’s bot, SLURP. Read more…

Commercial websites are getting larger. Driven by the rapid evolution of content management systems, shopping carts and e-biz facilitation, and by the increasing sophistication of Internet retailers, “small” business sites averaging 500+ pages have become common.

Some large sites are very well focused and present relatively few problems for SEOs. Most larger sites however list a wide array of products, services and information. The optimization of large retail sites presents multiple issues for SEOs to work through. Achieving product-specific placements for sites featuring numerous products is much more difficult than achieving placements for smaller, more focused sites. Fortunately, good SEOs are good problem solvers and almost every technical problem has a solution. Read more…

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Wednesday, October 20th, 2004

Algo Update? Don't Panic

There has been a great deal of speculation about a shift coming in Google’s ranking algorithms over the past few weeks. Several recent pieces of evidence point to a coming shift however it is very difficult to predict what, if anything will happen. It’s pretty much a given that there will be some form of update to the way Google reads and ranks sites. Google actually makes minor adjustments on a regular basis. There are rare occasions however when major changes are introduced. I suspect this is one of those times. Read more…

Once upon a time in a search engine long ago, content was king and little else mattered. Then along came the links in an attempt overthrew the king – now everything is messed.

Back links are very important in placing well in the SERP’s especially for highly competitive keywords, however content is still the king, and without it your sites are as good as lost! So what is a site owner to do when you’ve expressed and said all there is to say and are left with only a 5 page website? Read more…

Last week our CEO Ross Dunn wrote about the Ten Worst SEO Tactics. Today, I will cover the most difficult technologies and techniques to work with. While each of these technologies, techniques and designs have a useful purpose for web-designers, webmasters and general office staff tasked with keeping the site up to date, they each also present problems for search engine spiders and/or SEO practitioners. While reading, please keep in mind that the search engines are aware of these issues and may be in the process of creating work-around solutions. Similarly, the creators of many of the technologies mentioned here are also aware of these issues and in some cases are working to present webmasters and site designers with solutions. Topping the list is FLASH. Read more…