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Question: There are a number of wire services (like PRweb) for submitting
press articles to online news feeds. Is it recommended to use a few of them
for article submission or am I running the risk of having my article
submitted to any particular distribution partner more than once. Is there
any advice you can give me regarding which services distribute to which
distribution partners and how to select which ones to use. – Frank O. Read more…

Wednesday, November 22nd, 2006

PPC Campaign Assistance

I recently had a conversation with a client who was having some difficulties with his Google AdWords account. This client had then made some changes to financial settings and had resulted in significant charges beyond what was anticipated. In this example, the date range being displayed on the reports was set to a range which made it difficult to see the charges being accrued.

I spent some time working things through with the client which ultimately resulted in the effect on the account being originally sought after.

While managing PPC campaigns is an additional service offered by StepForth, for existing clients I am happy to answer any questions to try and help. For extensive issues we may require a PPC contract, but in many cases I will likely be able to simply answer your questions to help get things on track.

If you have any PPC related questions, please feel free to drop me a note at and I will see what I can do to assist!

The following question was sent in using StepForth’s SEO question submission form . If you have a question that you don’t mind being answered publicly please send it in and we might just use it in our next SEO newsletter.

QUESTION: “When do inbound links dictate ranking?”

“We have been told by an SEO consultant that, once the number of inbound links becomes significant, this rather than any SEO optimisation of the site itself dictates ranking for search terms. How true? If so, it implies that, to make any changes in rankings and search terms, we need to devote effort to links and link text from appropriate sites (authority etc). It implies time spent on adjusting title tags, keyword density etc, is fruitless.” Paul C. Read more…

I just have a second for a quick tip but this is a good one for those of you new to link building. If you have ever done a backlink search on a competitor to find out where they have their links from you often find that a large majority of the links are from their own site. It can be a real pain separating the wheat from the chaffe so here is a little trick on Yahoo (the best place to do link building).

Conduct the following search in Yahoo replacing “” with your competitor’s address:

The result is a listing of all the sites your competitor has gotten links from minus your competitor’s own pages. This is a handy little tool. Now if you want to do this faster you can always pick up OptiLink – a program that we use religiously when we are conducting link building campaigns. Visit our recommended SEO tools section of the SEO Blog for this one and much more.

On November 1st, 2006 in Victoria, BC, Canada, StepForth is providing a 2 hour workshop to budding entrepreneurs on the basics of search engine optimization. The workshop is run by the Entrepreneurial Learning Foundation (ELF), a not-for-profit foundation devoted to supporting young entrepreneurs. Read more…

Ever wondered how websites get premier first place result layouts like the one shown in this picture? (See this sample ‘live’ here or simply type in “Canadian news” at Google.) Rumours have persisted for a while as to how these listings are created but Google has finally updated the webmaster’s help guide explaining these listings called “Sitelinks”. Read more…

When I sit down with new clients and discuss the status of their new or existing site they are often shocked when I am forced to inform them that their site is not search engine friendly. Encountered with a blank but slightly shaken look I then explain that this means their site has a particular problem that is hindering search engine rankings. Often this is represented by an inflexible design, overuse of advanced web technologies, or simply a weak navigation scheme. As a result, if they were to continue with the site as it stands they are unlikely to attain competitive search engine rankings. Read more…

Sorry for the belated posting all but I realized that, although I had intended to, I never did post that Google Analytics has now opened its doors to all. You can sign up your site and enjoy free website analytics from friendly ol’Google here: sign up for Google Analytics.

Please note that I strongly recommend using ClickTracks versus Google Analytics. My experience with ClickTracks has been far more favorable and I believe that the statistics provided are more accurate. Indeed, keep in mind that if you go with Google there is a certain lack of transparency regarding what they do with the statistical data collected from your website. Anyway, that is my two bits but I wanted you all to know about this news if you hadn’t heard about it already.

Cheers, Ross

Now located on the right side of every page of The SEO Blog, StepForth has provided you with easy access to all of the latest and greatest SEO news! This is all thanks to a new search tool called Rollyo.

Rollyo is a new search tool that allows you to create your own “searchroll”. A searchroll is essentially your own customized list of sites that you want to search. In other words, using Rollyo you can create a search option where your query is restricted to the sites you want to read.

“Search Other SEO News Resources Here”
I have to admit, I customized the Rollyo search code a bit. I changed the default search provided by Rollyo to allow users to search the “Top SEO News” immediately. This search was customized by myself to search some of the most popular SEO blogs and SEO news sites such as Matt Cutts, the Official Google Blog, The Official Yahoo Blog, Jeremy Zawodny’s Blog, and much more.

By providing this tool I hope that my users will find even more value in visiting The SEO Blog regularly. Additionally you can create your own Rollyo account and add my custom search “Top SEO News” to your own searchroll. I will be updating this “Top SEO News” searchroll fairly regularly with other timely news sites.

I hope you enjoy it and find your customized Rollyo experience effective. I must add, however, that Rollyo runs on the Yahoo! API. As a result, the search engine results that you ultimately see are totally up to Yahoo!

Webmaster tools are becoming a hot topic in the major search engines these days. It is becoming increasingly obvious to search engine companies that they need to begin listening to webmasters and provide more tools to ensure future brand integrity. It is about time! I have been waiting for the search engines to wise up and over the past couple of years both Google and Yahoo have begun to prominently feature such tools. This article is devoted to Yahoo’s Site Explorer tool and how you can harness it to help you improve your search engine rankings and improve your odds for online success.

THEN: September 29th, 2004
Yahoo! officially launched Yahoo Site Explorer (see release). This new tool was designed to promote feedback between webmasters and Yahoo search staff. Ever since Yahoo! launched and became the powerhouse it is today it has had a rather bleak reputation for responding to customer search inquiries and ranking or directory complaints; this is another great step they took to change public opinion. Read more…