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seo-101On the June 24th edition of SEO 101 on WebmasterRadio.FM Ross Dunn and John Carcutt covered a wide range of topics and questions from listeners:

  • NoFollow on Affiliate Links,
  • Separating Google Personal and Business Accounts
  • Google Analytics Admin Panel Gets a Redesign
  • Google Patents on Author Signature Values and Authority Scores
  • Bing Boards Testing
  • Webmaster Tools Link Report Errors Fixed
  • The Google Carousel and Changes in Local Search.

Listen or download (right click and save) the SEO podcast here.

You can also find all past shows on iTunes.

Tune in to SEO 101 LIVE every Monday at 2pm PST / 5pm EST on www.WebmasterRadio.FM

 

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Friday, December 14th, 2012

Site Load Speed and Your Competitors

Site load speed has been a ranking factor in Google’s algorithm for a while now. I had suspected it was a factor for some time, and then back in April 2010, Google confirmed it.

I was surprised the other day when I learned that Google had removed the site performance data from the Labs section of Google Webmaster Tools. I had fully suspected this would be made into a full-fledged feature, but instead it was removed entirely.

While the site load times shown under site performance were somewhat flawed, it was still useful for getting an overall impression of how fast Google perceived your site to be. If they showed your site as exceptionally slow, then at the very least, it was an indication that something needed to be done. Read more…

Well it’s official. Google is now incorporating site load speed into its ranking algorithm according to a Webmaster Central Blog post earlier this morning.

There has been chatter about this addition being in the works for some time, and if you ask me, its one that will significantly help to improve the overall quality of search results and end user experience. Read more…

Google Webmaster Tools is very useful for a number of things, but this article will focus on improving your inbound links and on site Page Rank.

Even the best webmasters sometimes have broken links on their site. Even the best webmasters sometimes move or delete a page without properly 301 redirecting the old URL to a new replacement. It happens all the time, but if the 404 error created by these mistakes is not addressed the website may not be living up to its full potential. Read more…

If your business either has a traditional brick and mortar store front, or your site can value by being associated with your location, then you can benefit from Geo Tags. If your location is irrelevant to your online success, then Geo Tags will be of little use to you.

Geo Tags are trivially easy to implement and they can help to improve your ranking results for searches specific to your area. This ultimately results in higher search rankings and increased targeted traffic to your site. Read more…

Okay, in all honestly, if you are actually in bed with the swine flu, you are probably better off sleeping, but if you are nurturing the tail end of a flu, or even just the common cold, you may be able and willing to get a few things done.

The other day I was feeling a bit under the weather, and for some reason got to thinking – what SEO work could be done from bed? Sometimes illness can wipe us out so all we can do is sleep the day away, but other times it is just bad enough that you wind up being stuck in bed, but lying awake bored.  I came up with a few tasks a sick site owner could work on while not requiring too much brain power.

This list is for those who want to be at their desk, but just can’t make it off their pillow. Laptop required. Read more…

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Thursday, April 23rd, 2009

Is This Link Any Good?

One question that I hear fairly often is not, how to get links, but rather, “How can I tell if a link will be any good?”

Obtaining links from other sites has two main purposes. The first is “link juice” for the purpose of improving search engine rankings. The second is attracting traffic to your site. There are many instances where a link is totally useless for SEO but great for traffic, some that are great for SEO but useless for traffic, and some that are a combination of the two. This article focuses on how to tell if a link will benefit you in terms of SEO.

Search Engine Friendly
There are a number of factors to consider when deciding if a link has any SEO value. First and foremost, the most important factor is whether or not Google can even see the link. If Google can’t see and follow your link, then it will hold no value at all. Here are a few things you need to check out to see if Google can see what you’re putting out there. Read more…

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Wednesday, April 22nd, 2009

Top Posts on Tips

Here are the top posts on “Tips” from the old StepForth SEO Blog.

The Ten Minute Optimization REDUX – A SEO Tips White Paper

‘A 10 minute process to optimize a web page for top search engine rankings.’

How to Troubleshoot Dropped Search Engine Rankings – A StepForth SEO Tutorial

‘Discover why your search engine rankings have dropped and what to do about it.’ Read more…


I came across a video on Twitter yesterday (thanks to user @mypluginplay) and after watching it I learned a few things about LinkedIn (a property where I have a profile but I haven’t researched yet) that were definitely worthy of sharing. Read more…

google logoGoogle announced yesterday morning over at the two improvements they have made to the search results. These improvements include more refined results for specific searches, and longer snippets for long tail searches.

Search Refinements

This refinement will allow Google to offer more “related searches” for various queries that users perform. Now when you do a search in Google, at the bottom of the results there is small section of links titled “Searches related to:” These are links to other related searches. Read more…