Tuesday, April 29th, 2008
Over the past few weeks I have received a few questions regarding my 3 part series on How to Optimize for Google. This post will answer a few of the questions I have received.
Do hyperlinked images count as back links? Which scores higher, text or image links?
Yes, Google does count hyperlinked images, however, to get the most out of imaged based links it is best to have relevant, preferably keyword-rich, alt text tagged onto the image.
As far as which scores higher, for the most part they are equal, assuming that the image has the appropriate alt text. In some cases a text based link may actually pass on a little more value if it is located within a highly relevant paragraph as an in-line link. Read more…