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Yahoo Ad Descriptions About to Change

If you are currently using long descriptions for your Yahoo Ads, be warned that effective this June, the short description option will be the only way to go. Until end of day today, advertisers have had two options for ad copy; short descriptions utilizing a 70...

Panama Launches in Europe

The US and Canada have had access to the new Panama platform for some time and now advertisers in Europe are able to use the new version, just launched this week. There have been many comments on the new system on both the positive and negative side of things, but...

Adwords Hackers Stopped – For Now

An AdWords Exploit has been put to rest recently by Google after scammers running “smarttrack.org” attempted to capture users banking details and other private information. At Inside Adwords, the official AdWords Blog, a post was noted late last month regarding the...

Yahoo Panama Pros and Cons: Part 2

After publishing last week’s article on “Yahoo Panama – Pros and Cons” I have had a few readers contact me with notable “Cons” they have experienced with the recent upgrade process. While I know I had not covered all possible...