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Keyword Research for PPC

Introduction Back in July I wrote about keyword research for SEO. Although researching keywords for SEO is similar to that for PPC there still are many core differences. In many cases using the generic targets with high searches can be very costly in the world of PPC....

Yahoo Thins the Herd of Available Ad Companies

On Tuesday Sept 4th Yahoo announced an agreement to acquire BlueLithium which is one of the few remaining top Internet ad agencies. The $300 million move will increase the technical capabilities and reach of Yahoo’s global ad network by adding...

Black Hat Style PPC Techniques

The Fantomaster (a fabled SEO black hat guru) really caught my attention today by noting an article on Search Engine Watch that he admired! In case you don’t know when Fantomaster admires an article you can be relatively certain the article is worth a read....

Yahoo Invests in Tyroo Media

According to InfoWorld, Yahoo announced Wednesday that it has purchased a 35 percent stake in Tyroo Media, an India based PPC internet advertising company which places ads on a network of around 1200 websites. “Yahoo India has bought more than 35 but less than...

Yahoo’s Quality Based Pricing

The new quality based pricing system being rolled out by Yahoo will allow advertisers to enjoy reduced click charges based on ad relevance and quality. Yahoo announced in a mass mail out yesterday the launch of Quality Based Pricing. Discounts will be automatically...