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PPC Management – Part 2 – A User’s Review of Yahoo

This is the second in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter. If you missed part one, you can view it here. Today I will be covering Yahoo’s Panama. Of the three, this is my...

PPC Management – A User’s Review of MSN

This is the first in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter. Each engine has its pluses and minuses and I thought I would write a short blurb describing my experiences using...

Recessions Can Teach Valuable Marketing Lessons

Recession, recession, recession… I don’t know about you but I have had my fill of this doomsday word! It seems to me the panic caused by this word simply increases the chances of a recession occurring. Recessions, however, have a silver lining because they provide...

What is PPC?

PPC (Pay-per-click advertising) has been around for a while now and many site owners have either experimented with, or have at least heard of the marketing platform but surprisingly, there are still a large number of potential advertisers who have had no exposure to...

Today’s Social Media Linkforth

Yahoo Search is aiming to show more useful information on its results page. Yahoo state’s it will eventually “enable 3rd parties to build and present the next generation of search results”. This includes bringing data found within a website like...