1-877-385-5526 info@stepforth.com

Increasing Conversions with AdWords Demographics

Users running a PPC Campaign in the Google AdWords platform are given the choice of displaying ads on the Google Search Network and/or on the Content Network. I have never been a big fan of advertising on Content Networks, as I find the automated matching process to...

Google AdWords PPA?

Earlier in the week I was going through a Client’s AdWords account and saw a reference to PPA pricing. This reminded me of Google’s seemingly vanished venture. Back in March of last year, Google AdWords announced the launch of a US only Beta for a new AdSense Network...

Yahoogle?

Recently, Google announced an agreement with rival search engine, Yahoo. In their blog, Google maintains that this agreement does not signify a merger, nor will it harm competition in advertising. However there is general concern over the extent that Yahoo will make...

Microsoft adCenter Desktop Beta

For a few years now Google has offered their AdWords advertisers an alternative to the online interface with AdWords Editor, a downloadable program offering additional functionality to make managing your campaigns just a little bit easier. Today at SMX Advanced, Kevin...