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Google Expanding Paid Ad Reach

Back in February it was confirmed by Google that the SERP layout would be altered to place four paid ads at the top of results and that the right hand column ads would be removed. At a press conference this morning Googles Sundar Pichai has confirmed that they will be...

Free PPC Account Reviews

Stepforth is offering a ‘Free Review’ of your current PPC account to help better optimize your campaigns! If you have an active Pay-Per-Click account with either Google or Bing, or if you are just starting to consider one, StepForth can help guide you in the right...

You Suck – A Memo to Microsoft adCenter

Dear Microsoft. While I value a wider selection brought on by competition, ever since you launched adCenter, your back-end has been plagued with troubles. I find it alarming that even after all this time, some basic fundamental usability issues are still not addressed...

Microsoft adCenter – A Little Beef

It is not rare for me to come across issues when working with PPC platforms that really bug me, but usually I just keep to my self. There is one design flaw in particular at Microsoft adCenter however, that I felt I wanted to beef about briefly in hopes that someone...

adCenter Springs a New Bag of Tricks

Last week Microsoft announced a few updates to adCenter that anyone doing pay-per-click advertising should take a look at. Here is a quick summary created with snippets from the announcement: Better Targeting Options “Now you can apply customer targeting and...