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Click Fraud Measurement Guidelines Finalized by IAB

Today the Internet Advertising Bureau (IAB) released version 1.0 of the guidelines for measuring click fraud. The guidelines were created with the aid of Yahoo, Microsoft and Google in order to ensure that all major search engines would back the finalized guidelines....

StepForth to Offer Free PPC Account Review

FOR IMMEDIATE RELEASE December 9, 2008 StepForth Web Marketing Announces Limited Time Offer for Free PPC Account Review Save time and money with a FREE assessment of your Pay Per Click campaigns. Our PPC specialists will look at your paid marketing efforts to get a...