1-877-385-5526 info@stepforth.com

Minor Updates to Yahoo’s Panama

Yesterday, Yahoo announced in the Yahoo Search Marketing Blog, a few updates to the Panama platform have been released making life slightly easier. Custom Reports Yahoo now allows advertisers to create custom reports and set up a report scheduler. These reports are...

Panama Launches in Europe

The US and Canada have had access to the new Panama platform for some time and now advertisers in Europe are able to use the new version, just launched this week. There have been many comments on the new system on both the positive and negative side of things, but...

Yahoo, Viacom Sign Multi-Year Search Marketing Deal

In a recent paid advertising deal to supply ads for Viacom giants including MTV.com, VH1.com, comedycentral.com, and 30 other web properties. Google has been left in the cold as Yahoo’s Panama platform was chosen. The deal could also expand in the future to include an...

Yahoo Panama Pros and Cons: Part 2

After publishing last week’s article on “Yahoo Panama – Pros and Cons” I have had a few readers contact me with notable “Cons” they have experienced with the recent upgrade process. While I know I had not covered all possible...

Yahoo Panama – Pros and Cons

Near the end of 2006 Yahoo officially unveiled the new back end for Yahoo Marketing Solutions, widely referred to as the ‘Panama’ Update. Since then they have been slowly allowing the upgrading of accounts from the old into the new system. While not everyone has had a...