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Amazing Google Insight or a Red Herring?

A forum member on DigitalPoint discovered a piece of Google code when he tried to access a cached page from Google; it appeared as an error. The code appears to be extremely interesting, if a bit obtuse. It notes “Spam Scores” and “PageRank”...

Thinking (a lot) About Linking

Links are the primary arteries of the Internet, the underlying connectors between different places. Links are the transporters that take you everywhere on the web. You likely came to this space via a link and are as likely to follow one out again. Links keep you going...

Florida’s Effect on SEO Spam

A few years ago, in the days before the introduction of Google’s Florida Update, SEO was a quasi-Masonic vocation practiced by an expanding order of techno-monks who acted openly but held secret the minute details of their trade. As search engines and SEO...

Are Google SERPs Entirely Organic?

Google has made another alteration the Google Help Center, this time removing the assurance that Google’s results are completely automated. The change was first noted by Phillip Lenssen in his Google Blogoscope. As recently as February 2, the document outlining...

Arachnophilia, the Joy of Playing with Spiders

Spiders make great geek pets, at least virtual ones do. Here at StepForth, we keep a couple spiders on our system to test sites, pages and documents in the hopes of learning more about the behaviours of common search engine spiders such as GoogleBot, Yahoo’s...