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Wednesday, April 27th, 2005

Optilink Update

A couple of weeks ago, Leslie Rohde from WindRose Software was minding his own business when a user of their signature tool, Optilink, emailed him to ask about the 404-page generated when querying Google. Read more…

Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search engine marketing sites have vanished from Google results under keyword phrases they dominated just last week. Read more…

The search engine marketplace underwent a number of changes in 2004 with the number of independent sources nearly tripling by year’s end. Twelve months ago, Google was the dominant search tool feeding information to almost every other popular search engine in one way or another, including its biggest rivals Yahoo and MSN. Going into 2005, Google still dominates the search engine market but the world’s most popular search tool has lost a great deal of ground to its former bedfellows. Yahoo introduced its own algorithmic search engine early last spring followed by MSN’s beta release of their own search tool in the autumn. Over the span of one year, Google’s control of organic results dropped from approximately 76% to the 45% share it owns today. Read more…

It has been a full year since the infamous Florida Update rewrote Google’s rankings with a massive pre-Christmas purge of previously well placed sites. The update, which caught virtually everyone by surprise is assumed by most to be the introduction of semantic contextualization software added to a variation of the Hilltop Expert Document Algorithm. It took Google about six to eight weeks to re-establish stable listings and they took a savage beating in the SEO press during that period. For a short time it looked like the shift was a failure with spammy sites and “big-box” stores dominating the Top listings but after a while Google’s listings began to make sense again. Read more…

There was a time when link building meant finding only high PageRank links that used no forms of tracking, but now, free high PR links are extremely difficult to find, and more and more webmasters are using various tracking techniques.

When many people go out looking for links, they tend to focus on higher PageRanks. High PR is certainly useful and very important, but its important to know that those sites have not always had high PR’s. All sites have to start somewhere, and if you can get that free link while the site is at a lower PR why not? Read more…

Links have been a factor in ranking well in the SERPs for a long time now, but recently they have become much more important, especially when seeking high rankings on Google. Because of this, incoming links have turned into a hot commodity, especially from high PageRank sites.

For a while now websites have been offering paid run-of-site links, the higher the PR, the higher the cost. But now some webmasters may have found a way to essentially steal or borrow PageRank, giving the illusion that their site is much more powerful in order to drive up advertising costs. If you are thinking of purchasing site wide links, this is something of importance to watch out for. Read more…

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Friday, March 12th, 2004

High PageRank Links

We all know that incoming links are an important part of any search engine placement strategy. Exchanging reciprocal links is one of the easiest ways to attain links to your website from other webmasters and there are many sites out there willing to exchange links with you. That said, not all of them are valuable links that will benefit you – so where do you find them? Read more…

It looks as if Google has stabilized, for now at least. After four months of intense updating and incensed advertisers, the Search Engine Results Pages (SERPs) finally appear worthy of Google’s reputation. Last week StepForth predicted a major change at Google which happened over the weekend, resulting in the best results we’ve seen in months. Read more…

In the feature article of this week’s StepForth newsletter, we speculate that Google, as we know it, is ill and perhaps beyond repair. If that is the case, the new methods of search engine optimization will need to be revised as older methods are revisited. Here is a few quick tips to look at when considering SEO friendly design. Read more…

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Wednesday, October 1st, 2003

PageRank is Sick… Is Google Broken?

For the past six months we have been telling clients that something very strange is happening with Google. From the way they have measured back links to the amount of SPAM that has appeared in the Top10, Google has not performed to its previous standard of excellence for almost a year. Now, with the intensity of public scrutiny surrounding Google heating up, folks are beginning to talk about Google’s problems as well as IPO rumours and its near monopolistic hold on the business of search. Read more…

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