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The Distribution of SERPs: Who’s Feeding Whom in 2005

The search engine marketplace underwent a number of changes in 2004 with the number of independent sources nearly tripling by year’s end. Twelve months ago, Google was the dominant search tool feeding information to almost every other popular search engine in...

Search is growing up and ready for broadband

The past year saw immense growth in the search sector. Search is bigger today than it was twelve months ago in every respect. With the Internet becoming a larger part of people’s lives and broadband access becoming the norm around the world, 2004 was the year...

PPC Quick Tips: Local Targeting with PPC

Internet advertising has evolved significantly over the years. In the beginning pop-ups were just that – pop-ups. When they open, you close them and move on. The original pop-ups are still there, but they have also evolved into interstitial ads – you know,...

Yahoo Challenges Google

Yahoo’s Overture has picked up the Local Search gauntlet dropped by Google’s Adwords program in April. As Scott Van Achte writes this week, “Overture’s Local Match allows advertisers to promote their business regardless of weather or not they...

New Changes from Google and Overture

Google ADWORDS In a recent Google mail out sent to AdWords advertisers, Google announced that over the next few days they will be introducing changes to their AdWords program in an attempt to increase the relevance of targeted ads and increase conversions....