Request a Quotation
 

If you have decided to start a PPC Campaign with AdWords and Overture, and don’t know where to start on selecting keywords, here are some ideas. Read more…

With all these changes surrounding Yahoo and the new Overture Site Match system, where do you stand to get the best bang for you buck as a small business?

First a quick glance at the new Site Match system. It is based on a combination of cost-per-click and paid inclusion. For $49 you can submit the first page to Site Match, for subsequent pages the cost is reduced. Read more…

Gravatar
Wednesday, January 21st, 2004

Smaller, (2nd Tier) PPC Search Tools

Everyone knows about PPC Advertising on Google and Overture. But what about the smaller second tier engines like FindWhat, Kanoodle, GoClick, or any of the other dozens out there? Is it worth your time and money to bother with any of these small fish? Read more…

2003 was a watershed year in the search engine industry. Not only was it the year of mergers and acquisitions, it was also the year that the media, business and financial sectors really took notice. It was a very busy year for the SEO sector as well, perhaps marking the maturity of the optimization industry. With so much action and so many changes, one almost required a scorecard to keep up. By the end of 2003 the search world looked remarkably different than it did at the beginning. Some firms were big winners while others were huge losers. Here’s our list to kick off the new year. Read more…

The Christmas/New Year holiday season is a great time to break bad habits picked up over the years. One habit I will be trying to shake this season is the habit of defaulting to Google each time I do a search. For me, it is a terrible but very real habit to automatically move to the address bar and type www.google.com when I need instant information. With the growing number of off-base results we’ve seen at Google over the past few months, I constantly wonder why I fall creature to such a habit, especially as I know there are better options out there. Read more…

Overture and NBC have signed a deal in which NBC will display paid-results from Overture in returns from the search feature on the TV network’s website. NBC joins other large media outlets such as the New York Post and CNN in introducing sponsored advertisements to search results in a bid to cash in on the growing contextual advertising market. Whenever a site user performs a search from NBC, the results returned will include advertisements that have bid on specific keyword phrases in an auction-like format. Under the two year deal, the top 3 bidded sites at Overture will appear as Sponsored Links above the traditional listings.

Search is the gateway and guidepost to the Internet. Over the past five years, the business of search has changed from a model resembling a friendly but very well built lemonade stand to the current state of monolithic but often dysfunctional empires built by and around today’s big three (MSN, Google and Yahoo). With tens of billions of dollars at stake, competition between the big three has turned into an all-out business war, the casualties of which are jobs, cool technologies, and ultimately, the current wild-west atmosphere of the Internet. When the dust settles, finding what you are looking for may be a bit more difficult and expensive. There will likely be a major decrease in search options by this time next year and what does exist will likely cost you, unless you are interested in finding information that has been pre-paid for by the supplier (advertiser) as opposed to the consumer (searcher). Google is likely to retain non-paid listings as a priority but that may change if Google issues public shares through a widely expected spring-time IPO. That, however, is then and this is now. Today’s battle takes place between engineers at Overture and Google, with Overture landing a solid upper-cut in the form of Local Search proficiency. Read more…

Yahoo! is ready to post its third quarter earnings report and stock analysts believe they will show their sixth consecutive profitable quarter (ending Sept. 30, 2003) with earnings above nine cents per share on revenues of $335.7 million. Analysts are already predicting a very strong fourth quarter for Yahoo with First Albany’s Youssef Squali, stating he expects to see Yahoo’s total search revenues jump by over 140% from last year’s numbers. This sudden rise is credited to the relationship between Yahoo and Overture, which is being purchased by Yahoo in the next few months. In Yahoo’s third quarter, Overture accounted for over 20% of Yahoo’s revenues. Yahoo watchers should keep their eyes on MSN in the coming months as MSN is expected to drop Overture search results in the near future in favor of their own paid-placement program which is expected to be announced early in the new year.

Gravatar
Wednesday, October 1st, 2003

Google & Lycos Make AdSense

In a wise move, Google has outflanked its main competitor Overture by signing a deal with TerraLycos to display AdWords on several of TerraLycos’s US Internet properties such as Tripod, Angelfire, HotWired, Lycos.com, Matchmaker, and Raging Bull. TerraLycos joins other Internet heavyweights, iVillage, Weather.com and Switchboard as carriers of the AdSense program that allows websites to display AdWords advertisements on their sites. Thousands of smaller webmasters and media outlets also display AdWords ads through the AdSense program. TerraLycos (US) saw over 31 million visitors last year throughout its network of portals and sites.

Last Monday I received an Email from the Wall St. Journal. Since this is something that doesn’t happen every day, and, since the WSJ has already run the article with a quote from our correspondence, I thought it would be nice to share the email exchange with the world. :)

Read more…

Google Adwords Certified Partner Member of SEO Consultants Directory EMarketing Association