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Google, Yahoo, and others are already there, and now Microsoft has decided to follow the leader with the launch of Mobile Display Ads.

On Tuesday Microsoft Announced it had opened the doors for advertisers to display banner ads directly to Windows Live Messenger and Hotmail mobile users.

Microsoft also rolled out its beta for keyword based advertising using Live Search Mobile, to be expanded in the second half of 2008. A select group of “invited advertisers can create keyword campaigns through Microsoft adCenter that target customers on the go. This will be the first time that Microsoft has enabled advertisers to monetize its popular mobile search service.”

Mobile advertising and search is still in its very early stages and, in keeping with tradition, Microsoft has followed behind Google and Yahoo. If they ever hope to boost their market share and better compete with the two leaders, Microsoft should really try launching initiatives like this first rather then constantly playing catch-up.

The service is currently available to advertisers in France, Spain, the UK, and the US. As keeping with the trend of new web developments, Canada is still left out in the cold.

This is the second in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter.

If you missed part one, you can view it here. Today I will be covering Yahoo’s Panama. Of the three, this is my least favoured, so I’m wearing my Yahoo Search Marketing ball cap today, to remind myself not to allow too much vitriol to slip into the article. Read more…

This is the first in a series of articles intended to convey my personal impressions of managing PPC through Google Adwords, Yahoo Panama and MSN Adcenter.Microsoft AdCenter logo

Each engine has its pluses and minuses and I thought I would write a short blurb describing my experiences using the interface for each of these. The first engine I will be looking at is the lesser utilized of the three, MSN Adcenter. Read more…

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Wednesday, January 9th, 2008

Microsoft Acquires FASTer Search

The search world appears to have renewed its interest in Microsoft’s potential in the search industry since the company reportedly put in an offer to acquire Norwegian search company Fast Search for 1.23 billion.

So why all the hullaballoo? Well, Microsoft’s Live Search has some good technology behind it but it has not exactly impressed those that want highly relevant search. The acquisition of FAST search technology, however, would provide Microsoft with an infusion of established processes light years more developed than its own.

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Thursday, December 20th, 2007

MSN Displaying Google Adwords Ads

Years ago MSN stopped displaying Google AdWords ads in favor of their own PPC advertising platform, MSN Adcenter. So why, after all this time have they begun to display AdWords ads again?

On Tuesday Jon Henshaw blogged an interesting find: A search for the phrase “colorations paint” brought up the standard MSN Adcenter ads at the top, a typical #1 & #2 listing for DiscountSchoolSupply, and a rather interesting third and fourth result. Sitting at #3 for this phrase appears to be Google. The URL indexed a link generated for DiscountSchoolSupply’s Google AdWords account! Read more…

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Wednesday, November 7th, 2007

A Peek at Microsoft's Webmaster Tools

Barry Schwartz over at Search Engine Round Table posted screenshots of Microsoft’s Live Search Webmaster Portal in Beta. Head on over and check it out. So far nothing appears to be all that dissimilar to the other portals out there but it is still an interesting peek

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Wednesday, October 17th, 2007

Dogpile Outranks Google

J.D. Power and Associated rated Dogpile with the highest rank in customer satisfaction among search engines for the second year in a row.

Based on 1,000 points, Dogpile earned a score of 818 this year, up 14 points from 2006. Google fell in second at 794, with Ask filling in the top 3 at 784 points.

Dogpile users report that they are particularly satisfied with the limits placed upon paid advertising within search results.

This study is in its fourth year and looks at overall consumer behavior, experience and satisfaction within a number of search functions.

While Dogpile has a long way to go in the major search engine race, it is nice to see an underdog (no pun intended) holding its own against the major search engines.

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Friday, September 28th, 2007

How to Optimize for MSN

Last week I discussed the best tactics for achieving rankings in Yahoo, the web’s number 2 most popular search engine. Now it is time to pick on the third most used search property – MSN, which has 6.6% of the search market (src: Hitwise) and is currently found at www.live.com. MSN’s ranking algorithm has its own nuances which will be noted in this article but in many cases the rules of optimization may be the same as Yahoo’s in which case I will occasionally duplicate information from my “How to Optimize for Yahoo” article or source it for more information. Read more…

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Tuesday, September 18th, 2007

Google Losing Ground in China

In most places Google dominates search over rivals Yahoo and MSN, however, in China it’s a different story.

Google has been investing heavily in search for China, however, despite this; Baidu.com is up 7.6% this year reaching a 69.5% market share in Beijing, Shanghai, and Guangzhou. Google’s share fell 1.1% down to a still respectable 23 percent.

Yahoo China also saw a sharp decline with its share cut by more than half, down by 2.9% to 2.3% market share.

According to the American Customer Satisfaction Index Yahoo has edged out Google by 1% for customer satisfaction this year: Yahoo 79%, Google 78%.

The rating system the ACSI uses is complex and listed here and their source for data is noted here. Essentially their scoring focuses on: customer expectations, perceived quality, perceived value, customer complaints and customer loyalty. Read more…