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Microsoft Acquires Ciao

The Ciao shopping and price comparison sites, operating in seven European countries and languages, will now be the property of Microsoft. This follows the deal reached between the software giant and Greenfield Online, operator of Ciao, for $486 Million. Ciao allows...

Microsoft adCenter picks up the pace

Last year, Microsoft adCenter introduced changes to their Ad ranking system for advertising in the US. This represented a shift towards a more Quality Based Ranking system, along the lines of what Google AdWords and Yahoo’s Panama already have in place. It appears...

Google up in US Search Share

The latest numbers are in, and Google continues to dominate search – we already knew that, but by how much? The latest figures from HitWise released this morning show Google up a little over 3% compared to May of 2007. Google was accountable for approximately...

Microsoft adCenter Desktop Beta

For a few years now Google has offered their AdWords advertisers an alternative to the online interface with AdWords Editor, a downloadable program offering additional functionality to make managing your campaigns just a little bit easier. Today at SMX Advanced, Kevin...