Time for a Hostile Takeover of Yahoo

Microsoft released the following official statement today in response to Yahoo’s denial of the $44 bn dollar offer and I highlighted Microsoft’s fully-expected overture towards a hostile takeover: It is unfortunate that Yahoo! has not embraced our full and...

Yahoo Spurns Microsoft Offer BUT Will it Stick?

Over the weekend Bloomberg reports that Yahoo’s board decided to reject Microsoft’s offer of $44 bn because they felt their stock was substantially undervalued but they hinted they could be drawn back to the table with a more alluring offer. “The...

Will Microsoft Buy Yahoo This Time?

The rumors have been flying around for some time now over whether or not Microsoft will put in an offer for search Giant Yahoo. Many have speculated over the past few months as to if Microsoft would try for an acquisition, and if so, how much was it worth to them....

Interesting Marketing Articles and Twitter Posts

In the course of my day I come across a load of great articles or news posts that I often don’t have time to read. Sometimes I even do read them but forget to share the wealth. In addition, my Twitter feed is chalk full of article suggestions and tips from great...

Geo-Targeting Headaches with Yahoo Search Marketing

As an accredited Yahoo Ambassador, I am accustomed to working with the Yahoo Search Marketing PPC system (YSM). Although YSM can be an effective means of paid advertising, its Panama system still has a ways to go and I want to share with you several of the challenges...