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How the Meta Description Tag Can Affect Google Rankings

Many have discounted the benefits of the Meta Description Tag because it is no longer considered by Google’s ranking algorithms when evaluating where your site should rank in search results; it is generally assumed spammers abuse of the tag forced search engines...

Google’s Mayday Update and What to Do About It

Today, Matt Cutts posted a new Google Webmaster Video addressing (finally!) the issues surrounding the many changes in long tail search engine results. Here is the video: [youtube]http://www.youtube.com/watch?v=WJ6CtBmaIQM[/youtube] To recap, the Mayday update (as...

Page Rank Sculpting – Dead or Alive?

At SMX Advanced a few weeks ago there was a huge hullabaloo about Matt Cutt’s saying that PageRank Sculpting using nofollow tags is no longer effective and it should no longer be used. I haven’t posted anything about this until now because frankly there...

StepForth Tweet Update – June 5th, 2009

So much of what I discover on a given day in the search marketing industry is via Twitter. When I find interesting and occasionally hot stories I note them on our @stepforth account and/or my @rossdunn account. Since our blog often suffers from my Twitter distractions...