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Tuesday, December 11th, 2007

Free Teleseminar on EMail Marketing

Marketing Sherpa is easily my favorite resource for reliable online marketing research. I have been a follower of this online resource for many years and it never fails to impress and educate me with its in-depth results.

Today I noticed that the Sherpa has announced a free teleseminar for December 19th where Sherpa Researchers Stefan Tornquist and Tim McAtee will be providing tips based on the results of their latest email marketing study.

I just received my confirmation for my signup. The seminar is titled: “Email 2008: Top 10 Research Findings and Practical Ways to Increase Email Performance.

I never know what kind of marketing gems I will learn from these seminars but I am looking forward to finding out. Email marketing is definitely a science and I have lots to learn.

Monday, December 10th, 2007

Successful Online Sales Approaches

Andy Beal’s Marketing Pilgrim has a great article today by Janet Meiners that discussed a couple of winning sales approaches that are definitely worth sharing:

  1. An offline social shopping experience at Bloomingdales that was chosen by Time Magazine as one of 2007’s best inventions. Created by IconNicholson this innovative concept highlights the use of text messaging, shared video, and virtually trying on clothes to aid shopping in the real world. This concept is extremely very interesting and I imagine there are ways to apply this concept to many different offline marketplaces. If you think of a way to adapt it to yours please keep me (ross at stepforth dot com) informed; I would love to see how it turns out for you.
  2. The article also noted some recent research from SellPoint that suggests audio/video tours of products can increase time spent on site and ultimately translate into more sales. SellPoint happens to sell services offering audio/video tours so I would take this info with a grain of salt, however, as a consumer I have to admit I am a huge proponent of these types of interactive product tours so I feel this data is worth passing on.

So there you are… just a couple of notes I thought I would share before I account for a couple of great seminars I attended at PubCon Las Vegas last week. Have an excellent evening!

Back in August I wrote an article called “Is Wikipedia Corrupt?” which looked at the concerns caused by controversial editing in the popular Wikipedia online encyclopedia. In the closing section of that article I stressed that Google needed to move away from highlighting Wikipedia in favor of increasing the diversity of its encyclopedic references. In that regard I would like to introduce a great introduction to Citizendium written by Russ McGinn, a Citizendium Editor and former participant at Wikipedia. Read more…

The canvas I have outlined for successful web marketing is taking shape. The first article looked at the necessary stages we need to develop. We started with market research and analysis of our competitors and now armed with this information we can proceed to perhaps the most critical component of all, developing our keyword targets and creating supporting text for them.

What’s In a Word?

It has been often said that content is king. The choice and expression of these words is what makes the connection to the visitors and helps determine user behaviour. If the message is clear the visitor will know if they are at the website they want (or need) to be at and start the exploring process. Visitor attraction is influenced by a myriad of aspects such as site design, choice of colour, and ease of navigation. Visitor confidence is bolstered in large part through your use of words. Similarly much the same can be said for the search engine spiders; the higher their confidence rating of your website the higher your visibility in their index. And this rating of confidence all begins with how you choose your keyword targets. Read more…

I am often reminded how important it is to develop a well thought out business plan. I speak with numerous clients each day, each having a passion to promote their service, information or product and yet although they may be experts in their field, they do not have the expertise or foresight on how to market the site. Often times the website is destined to stay in the closet and never get the online exposure they need and are hoping for. And often times the client lacks an objective perspective, sort of being amongst trees in a forest and not being able to see to whole picture.

The internet audience has matured and become more sophisticated in its expectations and delivery of information. No longer can one just throw up a site and expect to immediately generate business. Website readiness for online marketing can take many forms. In this and the articles that follow in the next few weeks, we will examine the building blocks to successful web marketing. Read more…

Well I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding instead of just as a direct response sales vehicle. Each point, stat or anecdote is in itself intriguing but overall add up to a helpful overview of how to use search to brand. Please brace yourself, however, this discussion went to many edges of the marketing universe so this post will have gems from many disciplines. Read more…

SEO Meet SMM (Social Media Marketing) was the most information-dense seminar that I attended at SMX Advanced, a multi-day conference geared for advanced web marketing professionals. As a result, it has taken a while to view my footage and pick out all of the best tips to share with you. The SEO Meet SMM seminar was paneled with an all-star cast of Rand Fishkin, Neil Patel and Cindy Krum. Between these three incredibly bright people, and my own experience and research I have put together this whitepaper on how to use social media marketing (SMM) to your advantage. I believe this is the most current (timely), accurate and cutting edge information available for those who want to start marketing in this field. Read more…

Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I discussed the basics of a blog and some of the necessary steps to take before starting one. In Part 2, I explained blog feeds and how to optimize a blog. Now in Part 3, I will explain social media marketing and outline a selection of strategies for socially marketing your blog. Read more…

Revver AdvertisementIt is always a pleasure to get feedback on my postings, especially from those who are intimately involved with the news I am reporting. In this case Trader Mike (Michael Seneadza), one of the first partners in Wallstrip posted the following comment to my recent posting (CBS Jumps on the Bandwagon and Purchases Wallstrip) that I felt was important to highlight:

“YouTube was just one of many platforms we used to distribute WallStrip. On our own site we initially used Revver and then moved to Blip. But the show was indeed uploaded to YouTube and other services daily.”

In addition, Mike noted “there’s a list of sites where wallstrip is available over in the right column of under ‘Watch Wallstrip where YOU want!'” Read more…

StepForth’s Blogs 101 is a resource to provide our clients and readers with a clear concept of what a blog is, why a blog might be a positive addition to their website or marketing campaign, and how to implement, optimize and promote a blog. In Part 1 of this series I will discuss the basics of a blog and some of the necessary steps to take before starting one. Read more…