Recessions Can Teach Valuable Marketing Lessons

Recession, recession, recession… I don’t know about you but I have had my fill of this doomsday word! It seems to me the panic caused by this word simply increases the chances of a recession occurring. Recessions, however, have a silver lining because they provide...

Today’s Social Media Linkforth

Yahoo Search is aiming to show more useful information on its results page. Yahoo state’s it will eventually “enable 3rd parties to build and present the next generation of search results”. This includes bringing data found within a website like...

Today’s Social Media Linkforth

Combining marketing with social networks can be a great way to spread your message through word of mouth and viral marketing campaigns. If they become popular they will drive exponential traffic to your website. In ” What makes a Successful Marketing Campaign on...

Google Introduces Social Graph API

Last week Google introduced the Google Social Graph API, a new application programming interface to allow wed developers to make better use of relationship data for social networking sites. Check out this video introduction to Social Graph API The new API will have a...

The Sociology Of Social Media

While being hired on at StepForth Web Marketing our CEO, Ross Dunn, was interested in how someone with a background in sociology could benefit his company, specifically in understanding social media and how to market to it. Sociologists look at communities and try to...