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This week’s SEO 101 on WebmasterRadio.FM featured Search Engine Journal owner Loren Baker as our guest to discuss the ins-and-outs of Link Building. Read more…

Marissa Mayer, Vice President of Search Product and User Experience at Google was interviewed by Charlie Rose this week.

In the interview Charlie Rose got Marissa to discuss the expected advancements Google will have within 10 years Read more…

A big thanks to the wonderful Abby Prince from WebProNews for interviewing Matt Cutts explaining what the new Canonical tag is for and why it was created.


Here is a link to the Matt Cutts video shown above.
by Ross Dunn, CEO, StepForth Web Marketing Inc.

At least a few times a month I get asked various questions about why a search engine ranking looks the way it does.

For example, someone might ask me how they can influence the description and/or title that Google gave their website in their search engine ranking. But easily the most prominent question is “what are those links that show up under some #1 rankings? How can I get those?” Read more…

In the following interview, world renown Internet marketer Ralph Wilson of Web Marketing Today interviews Ross Dunn from StepForth Web Marketing about Reputation Enhancement and how important it is for businesses of every type on the Internet.

At Search Engine Strategies San Jose I had the pleasure of interviewing my friend and mentor Dr. Ralph Wilson. Ralph is one of those amazing people who always seems to stay on top of his formidable workload while managing writers and his well known web site Web Marketing Today.

In this interview I asked Ralph how he keeps on top of his enormous workload while still writing ebooks and articles and as I expected he had some great tips to share. Read more…

Dr. Ralph F. Wilson is editor of Web Marketing Today and is widely recognized as an authority on Internet marketingI met up with Ralph Wilson at the Search Engine Strategies San Jose conference a couple of weeks ago and had a great time as always doing interviews. Ralph Wilson’s Web Marketing Today is one of the oldest (since 1995) most respected web marketing resources in the world and as one of Ralph’s hand-picked writers for SEO I feel very privileged to work with him.

In the following interview, Ralph and I discuss the advantages of blogging for building valuable links and reputation online.

Note: we had some trouble with the recording device so you might notice Ralph looking sternly at his camera occasionally… that was to make sure it was still recording :-) We had to re-record parts of this interview about 4 times.

by Ross Dunn, CEO, StepForth Web Marketing Inc.

Today I was kindly offered the opportunity to participate in Webcology on WebmasterRadio.fm with Jim Hedger and Dave Davies. The discussion we had was all about what it takes to keep rankings high in search engine results after successfully attaining them. Here is a link to the episode on the Webcology page where our show will be archived and to Jim’s article on Keeping it Up and here are a few tips from me on the essentials of maintaining rankings:

  1. Keep adding content to your website in the form of a blog or informational pages and where appropriate provide relevant textual links to the pages you want to maintain rankings. Check out our comprehensive tutorial on how to create, market and manage your own blog.
  2. If you write articles for your blog(s) try submitting them to article sites like ezinearticles.com. If your article includes links to your website these external sites will provide link juice to your content and help you maintain visibility.
  3. PRWeb is a great tool for telling the world about your company’s accomplishments; see this video interview on link building and publicity with PR Web. By submitting a carefully written press release to PRWeb you can (depending on the service you choose) attain a large number of incoming links. These links will not necessarily provide long term impact because they tend to devalue after a week or two but inevitably you will get additional long-term links out of the process. By the way, if you don’t know of a topic to create a blog about consider creating one that just offers company news releases – there is nothing wrong with that.
  4. Submit your blog’s RSS feed to the multitude of RSS aggregation sites (news sites) online. These sites will help pump up the visibility of the content you write. This is particularly important if you rarely have time to write new content for your blog because it will give you the most bang for your effort.
  5. Keep in tune with the changes at search engines by monitoring sites like Search Engine Guide, Search Engine Journal, Search Engine Land, and of course StepForth’s SEO News Blog. If you hear of a pending or current algorithmic update on a key search engine find out all you can about it and prepare your website to bear the change – if necessary. If you find you aren’t sure what to do in response to an algorithmic update just contact a reputable SEO and get their opinion. You can find reputable SEOs in many places but to be sure you know who you are asking do a little digging to find out just how long they have been practicing SEO.

These are just a few tips but they cover the main points that everyone should know about maintaining rankings. If you have any SEO questions just use our Free SEO Questions submission form.

Ross Dunn, CEO, StepForth Web Marketing Inc.
Celebrating Over 10 Years of Web Marketing Excellence

On Feb 28th at SMX West I was fortunate to spend some time with Jeremiah Andrick, Program Manager of Live Search Webmaster Center. To start I let Jeremiah give an introduction to Live Webmaster Tools and soon after we began discussing some of the latest additions to the tools and he gave an inkling that some major stuff is coming down the line. I hope you enjoy the interview because I had a lot of fun doing it. Microsoft is very lucky to have a talented down-to-earth guy like Jeremiah on the team. I am surely going to hit him up for more interviews in the future but he won’t get off quite so easily… I will have more pointed questions next time around ;-) This, however, is a great introduction to Jeremiah and the tools that Live Search Webmaster Center provides. Read more…

Yesterday I had the good fortune to be invited to speak on the Webcology Webmasterradio.FM radio show with Jim Hedger and Dave Davies about my experience with competitor analysis. The show was a part of a 10 part SEO series where experts in their select field of SEO are invited to discuss their artform. In my case I discussed some of the most interesting tactics involved in competitor analysis and some of the other tactics I didn’t have space to cover in the companion article on competitor analysis in the WebProNews Expert’s column.

Click here to listen to the radio show
(my interview starts about 15 minutes into the program)

Near the end of the interview, as a final touch, I asked a website analytics analyst by the name of Andres Galdames to come onto the show to discuss the other side of improving website visibility; using website analytics to improve performance of your site instead of focusing on a competitor. In addition, Andres and I touched on how analytics plays a major role in tracking the success of web promotion strategies implemented on a website as a result of a competitor analysis. We had more to discuss at this point but unfortunately Andres lost his connection to the radio show and Jim and Dave wrapped up the show.

All-in-all it was an exciting experience and I look forward to being invited again onto Webcology. A big thanks goes out to Jim Hedger and Dave Davies for the opportunity to discuss competitor analysis – a field I am so passionate about.

by Ross Dunn, CEO, StepForth Web Marketing Inc.