How to Optimize Your Website for Both Google & Inktomi

The search engine environment continues to evolve rapidly, easily outpacing the ability of consumers and SEO practitioners to quickly adapt to the new landscape. With the ascension of Inktomi to the level of importance that until recently was held solely by Google,...

MSN/Yahoo Shift to Inktomi

For a short time last week, both MSN and Yahoo were displaying results drawn from Inktomi. MSN continues to use results directly from the Inktomi database but it appears that Yahoo has reverted back to results from Google, for the time being. Last Thursday (Jan. 15),...

MSN and Inktomi – The future is happening, now…

We’ve all known today was coming, the day MSN drops LookSmart listings in favour of listings from Inktomi. We are starting to see Inktomi listings appearing on MSN. Inktomi is owned by Yahoo! and will also be delivering results to Yahoo! in the coming months....

END OF FREE LISTINGS?

With Yahoo!’s pending switch from Google (free-listings) to Inktomi (paid-inclusion), website owners with high Google rankings will see the number of visits to their sites drop dramatically as Yahoo! drives about 30 – 35% of all search traffic. Inktomi is...