Certify Me – Two Emerging SEO Certification Programs

Two emerging initiatives aim to create and present certification designations for search engine optimization specialists. Oddly enough, both are from Southern Ontario, Canada both are being initiated by long term players in the online marketing world, and neither has...

Search Engine Strategies Conference 2006

Attending a Search Engine Strategies Conference has been likened to having an encyclopedia downloaded into your mind in two or three intense days of concentrated information sessions. For long term SEOs and SEMs, a SES conference is a chance to catch up with...

Yahoo/Overture Testing Google-Like Paid-Ad Placement Model

Yahoo is testing a new paid-ad placement and revenue model in Scandinavia that appears similar to the algorithm Google uses to determine the placement of paid advertising. Basing its rankings on a combination of cost-per-click and the number of times search users...

The Goods on Google – A Few Facts From Their SEC Filing

When the management team at Google decided to take the company public in August 2004, they made the decision with the knowledge that being a publicly traded company would force them to open their doors to public scrutiny. Before their IPO, 18-months ago, Google was,...