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A big thanks to the wonderful Abby Prince from WebProNews for interviewing Matt Cutts explaining what the new Canonical tag is for and why it was created.


Here is a link to the Matt Cutts video shown above.
by Ross Dunn, CEO, StepForth Web Marketing Inc.
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Monday, February 16th, 2009

Google PowerMeter

Google is developing a service to try and impact electrical energy consumption by allowing users to easily track their energy usage.

PowerMeter software will tap into the information provided by “smart meters” installed currently on many homes. It will display to customers exactly how they are using power and relate it to specific appliances in the home to help them to pin point the biggest contributors to their consumption.

google power meter

Read more…

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Friday, February 13th, 2009

You Tube yanks audio

Last night I was looking through some of my favourite You Tube videos and stumbled across something of which I was completely unaware. You Tube is muting sound from a lot of user’s videos.

I am a huge Lord of the Rings buff and avidly seek related content on You Tube. One of my all-time favourite videos is called Namarie, a recitation of Galadriel’s lament. This is a poem taken from the Fellowship of the Ring book, recited in spoken Quenyan, an Elvish language created by J.R.R Tolkien. The original audio consisted of a reading by the person who posted the video, over a background sample of the Lothlorien track from the Fellowship of the Ring soundtrack.

This was one of the most hauntingly beautiful pieces I have ever seen on You Tube and I have watched it often. I say “was”, because as I found out last night, You Tube has completely ruined it by removing the audio. Read more…

Today at the SMX West conference, Google, Yahoo and Microsoft just announced a new tag that will have a major impact on reducing the amount of duplicate content issues found online and it will help website owners reclaim valuable link popularity.

In this article Canonical URL Links by WordPress specialist Joost de Valk he explains the tag and reasoning behind it. I will give a quick synopsis myself below but his article has some more detail if you need it. Read more…

At least a few times a month I get asked various questions about why a search engine ranking looks the way it does.

For example, someone might ask me how they can influence the description and/or title that Google gave their website in their search engine ranking. But easily the most prominent question is “what are those links that show up under some #1 rankings? How can I get those?” Read more…

This week Google announced the addition of a new feature for its Google Mobile Maps application called Google Latitude. The enhancement allows people to share their location via GPS, cellular tower triangulation, or manually. Check out the video below created by Google to learn more about this cool technology that may not be new to the Internet but Google has upped the ante by embracing it:

Check outGoogle’s Latitude Has Vast Marketing Potential” on Search Engine Guide to see where I think Google could take this technology in the near future.

by Ross Dunn, CEO, StepForth Web Marketing Inc.

Fourth quarter financial results for 2008 are in at both Yahoo (pdf) and Google, and while Google still showed a sizable profit, the numbers show that 2009 may be a tough year for both search giants.

Yahoo
In Q4, Yahoo saw revenues down 1% compared to the same period, ringing in at $1,806 million. While revenues approaching $2 billion sounds good on the surface, when you take away the expenses and the dust settles, they were left with a net loss of more than $303 million!

2008 on the whole wasn’t a total loss for Yahoo. Their revenues finished with a 3 percent increase compared to 2007, at $7,209 million and an overall net income of over $424 million. This number is certainly reasonable, at least by my standards, but when you look at the huge loss in the 4th quarter alone, unless things get turned around, 2009 could show to be a tough year for Yahoo.

Yahoo Q4 and 2008 Financial Results

Google
Just like Yahoo, Google also took a hit in the fourth quarter of 2008, only their hit managed to remain on the plus side. Compared to the three quarters preceding (all over $1.2 billion) Q4 saw a net income of only $382 million.

While 2008 saw total revenues reach nearly $5 billion more than 2007, at $21.7 billion, Google’s net income for 2008 was nearly identical, only about $20 million more than 2007.

GoogleQ4 and 2008 Financial Results
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Thursday, January 22nd, 2009

Google Market Share Down for Dec 2008

Google Market Share for 2008Google market share is down – or level, depending on who you trust most. The December numbers are in over at both Nielsen and Comscore, and while both agencies are reporting very similar figures for Google, one is actually showing a loss.

Comscore is reporting Google seeing no change between November and December with back to back months being at 63.5%. Nielsen, after reporting a jump of 2.9% for November, is showing a 1.2% drop for December, down to 62.9%.

This drop in Google’s shares is really quite minor if you look at their performance over all of 2008. Nielsen figures show Google’s share increasing by 6% from 56.9 in Jan 2008. Comscore shows a similar increase of 5% over the same period up from 58.5.

I suspect that Google’s market share is not on the decline and that in the coming months we will continue to see their figures rise.

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Tuesday, January 6th, 2009

Big Brother’s Internet

Whether it is for spreading propaganda to a nation’s populous – or suppressing it – governments have always sought to control new forms of media. From the printing press to the radio and the television, there has been the presence of political powers.

Today’s new media is, of course, the internet. And, it is the most potent form of media yet. However, though the internet’s power to broadly and immediately reach an audience is unparalleled, it is far too large and complex a system to be controlled exclusively by just one group or entity.

Nevertheless, world governments still try to manipulate what they can; however they can. Read more…

The latest figures are in over at Comscore, and as far as search market share is concerned, Google continues to increase its lead.

It is never a surprise to see Google leading the pack, its been this way for several years, and it will remain this way for years to come. The only change is, how big is their lead.

Google has seen yet another small increase in its share, up 0.4% to 63.5%. Yahoo trails way back at 20.4% (down 0.1%) and Microsoft dipping 0.2% down to 8.3%.