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Thursday, May 28th, 2009

Google Announces Google Wave

Google Wave is on the lips of countless Google watchers today as the search monopoly announced a unique concept for online interaction. google_wave_logoCreated by the two brothers that brought Google Maps to our desktops; Lars and Jens Rasmussen. So what is a Google “Wave” and how does it work? In Lars’s own words:

A “wave” is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more. Read more…

Today the Internet Advertising Bureau (IAB) released version 1.0 of the guidelines for measuring click fraud. The guidelines were created with the aid of Yahoo, Microsoft and Google in order to ensure that all major search engines would back the finalized guidelines. Here is a key snippet from the document’s Scope and Applicability section: Read more…

According to the latest figures over at Hitwise, Google’s market share is inching closer to the 73% mark, that’s up 0.35% since last month, and up nearly 5% compared to April of 2008. Read more…

My 3 part series on how to optimize for google (part 1, part 2, part 3) were recently published over at SiteProNews, and I have been seeing a number of people commenting and asking questions. Here is a post to address all the comments thus far.


A question begins here Do you think the keyword density formula will change soon? Read more…

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Wednesday, April 22nd, 2009

Top Posts on Search

Here are the top posts on Search from the old StepForth SEO Blog.


Ins and Outs of Local Search

‘Submission to local search based engines is becoming more and more important for any sites servicing a local or specific geographic audience.’

Google Latitude Adds More Social to Mobile

‘See where your friends are right now.’ Read more…

For years now, Google and Yahoo have been making a significant portion of their income on the paid sponsored ads to the right of the search listings, and that is about to expand. Google has recently discovered a loop-hole in anti-trust legislation which will allow for the ultimate sale of organic rankings – the catch – they must partner with Yahoo.

Current laws do not allow for paid sponsorship of unlabeled organic listings; however Google has found a way around this – by spidering and indexing paid listings at competing site Yahoo, and including them within their own search results. Read more…

google logoGoogle announced yesterday morning over at the two improvements they have made to the search results. These improvements include more refined results for specific searches, and longer snippets for long tail searches.

Search Refinements

This refinement will allow Google to offer more “related searches” for various queries that users perform. Now when you do a search in Google, at the bottom of the results there is small section of links titled “Searches related to:” These are links to other related searches. Read more…

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Monday, March 16th, 2009

Blogs, WordPress and Google

WordPress Blogs & GoogleIt’s no secret that a continually updated website with new content being added regularly stands a good chance of doing well in Google. One of the long standing methods to regularly expand a site’s content is through the use of a blog.

While there are numerous platforms to choose from for managing a blog, few can compare with the immense flexibility offered with WordPress, and at a cost of free, the price can’t be beat either.

Google likes fresh new content, and setting up a blog on your site, assuming it is updated often with interesting and relevant material, can be one of the best things you can do to help out your search rankings. The beauty behind WordPress is that there is a wide array of totally free plug-ins you can easily install that will make your blog totally search engine friendly. Read more…

In the following video Google’s “Business Product Manager for Trust and Safety” (phew what a title) Shuman Ghosemajumder discusses Google’s interest-based advertising, how to opt-out of it and some of the misinformation that may make the technology seem invasive.

I think this video may be helpful to you if you are curious how Google targets you with advertising content based on your online activities.


Here is the video on YouTube if you cannot see it here.
by Ross Dunn, CEO, StepForth Web Marketing Inc.

Marissa Mayer, Vice President of Search Product and User Experience at Google was interviewed by Charlie Rose this week.

In the interview Charlie Rose got Marissa to discuss the expected advancements Google will have within 10 years Read more…