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Google Shares break $500

For the first time Google shares have broken the $500 mark and Wednesday morning saw an opening at $510.78. These figures give 8 year old Google a market value of approximately $154 billion. When they priced its IPO back in August 2004, the value per share was $85 and...

PPC Campaign Assistance

I recently had a conversation with a client who was having some difficulties with his Google AdWords account. This client had then made some changes to financial settings and had resulted in significant charges beyond what was anticipated. In this example, the date...

Google Checkout Processing is Free for the Holidays

In a bid that is sure to raise the interests of many e-tailers, Google has announced that it will be providing free merchant services for the holiday season. Say what?! Yes, FREE. For those of you who are not familiar with transacting online suffice it to say that...

Future Evolution of Search

The search engine world never rests. As online marketing professionals discover new ways to obtain top rankings the algorithms evolve right along side. There are two primary reasons behind the updating of ranking algorithms. To increase the quality and relevancy of...

Google Releases Adwords Optimizer

The Google Adwords team released a new beta tool that will allow Adwords users to test and track the success of their PPC landing pages. Called Adwords Website Optimizer this new tool is not widely open to the public quite yet but you can apply to become a beta...