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Friday, August 6th, 2010

Celebrating Google’s Failures

If you are looking for a fun Friday Afternoon read, check out the latest article by Danny Sullivan over at Search Engine Land. Danny pokes into the many attempts Google has made in products that didn’t quite make the cut.

Google has had some massive success with a number of their initatives, but with that success there are always those that don’t quite make it. Read more…

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Tuesday, July 21st, 2009

A great analogy for SEO

SEO is like gardening. You plant the seeds and hope that you achieve a good harvest within a few months. If the conditions are just right, planting the seeds will bring you results without much trouble, just a little watering. If conditions are not right, you need to take extra steps such as adding extra fertilizer. If all your ducks, or seeds, are in a row you will get a great harvest. Read more…

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Friday, September 5th, 2008

Microsoft & Jerry Seinfeld Team Up

Apple has seen great success with its popular “Hi I’m a Mac” ad campaign, and now Microsoft has enlisted the help of Jerry Seinfeld for a series of TV ads.Seinfeld will earn a reported $10 million as part of the $300 million advertising campaign being launched by Microsoft.

The ads debuted on Sept 4 – I just by fluke happened to see the first ad when watching Kitchen Nightmares last night. I found the first ad to be funny, but personally think Microsoft has a little ways to go to catch up the Mac ads which in many cases are down right hilarious. You be the judge – take a look at the embedded video below and leave a comment with your opinion! Read more…

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Friday, August 29th, 2008

Google Cows Point North

cow compass

The Los Angeles Times reports German researchers, through the help of Google Earth, have discovered that 2 out of 3 cows point North.

Using Google Earth, the researchers studied more than 300 herds of cattle from around the world. Of the 8510 cows they observed, two thirds of them had aligned themselves to face magnetic north while grazing or resting.

This is the first discovery of large land mammals to have this built-in compass. Other animals such as birds and most bees have a similar trait to aid with migration.

So, if you ever find your self lost out at the farm, take a look at the near by cows to help guide you safely home.

Google Dance 2008 was, as usual, a great time and I felt it was time to share the festivities with the rest of the world that can’t make it and may just be a little curious about Google’s headquarters. So here we go, welcome to Google Dance 2008:

I hope I can count on seeing you at Google Dance 2009! Just sign up for Search Engine Strategies San Jose when it comes around and in addition to learning about web marketing you will enjoy some great parties (that includes the spectacular Search Bash!).

by Ross Dunn, CEO, StepForth Web Marketing Inc.

Before the Search Bash began CEO Daron Babin of WebmasterRadio.FM got everyone talking after he proclaimed the entertainment at the Search Bash would be better than ever… even to rival Google’s impressive Google Dance the night before.

Well, it is safe to say we were all pretty skeptical that Google’s party could be beat. That said, I don’t know of anyone that would doubt Daron’s capability to go over the top – he is a true entertainer. As a result, attendance was high for the kick off and I don’t think anyone was dissapointed by the entertainment that got progressively awe inspiring as the night continued. Read more…

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Tuesday, August 19th, 2008

Will Google Index You & Me?

When you look at it on a global scale Google is by far the leader when it comes to searching for online information. Nobody really questions that. But what is the next step for Google? For some time now they have been helping users to find images, videos, news reports, and so much more – but once the internet is fully categorized within the depths of Google, and the monetization is solid for all its efforts, what will Google move to after that?

It seems that I cant escape the mention of anything work related during my personal life. This weekend when reading the September issue of Discover Magazine I saw an article on DNA testing that mentioned Sergey Brin and Google’s contribution of $3.9 Million to 23andMe, a genetic testing company back in 2007. This is old news, but it got my brain thinking off to a tangent.

Could the goal behind this investment be to prime the company for a future takeover by Google? Perhaps the future for Google is to index you, and me, and all our deceased relatives. By fully indexing DNA, perhaps we will someday have the ability to load in a drop of blood, saliva, or a hair, into our computers and have Google spit out a complete list of all our relatives, their info, and real-time Google Earth images or videos from above showing what they are doing at this exact moment, all with ads of course.

It may sound far fetched – (and okay, maybe it is), but less than 50 years ago so was the idea of us having personal computers in our homes – and only a few centuries ago the world was still flat! So while it may be unrealistic, in a few generations we may be able to research the DNA of potential mates from our homes by simply entering their name (probably telepathically) into Google. What a scary thought.

As Google Earth advances, they have offered 3D views of several major cities and attractions world wide, but with the help of Disney providing intricate models, a 3D walk through has been created providing users with incredible detail in their virtual visit.

Information is made available on all of the parks 1500 attractions and contains videos and photos as well as booking details. Restaurant menus are also available for the many dining establishments at the theme park.

While currently the virtual tour only includes the outside of the parks buildings, a future update will allow visitors to see the inside of hotel rooms and enter the various attractions.

If you are interested in taking a break and viewing the 3D tour, ensure you have the latest version of Google earth and the “3D Buildings” layer is enabled, and perform a search for “Disney World”. Clicking on any one of the colored Mickey Mouse logos, will get you started.

As a staple toy for just about every child, Lego has turned 50 today, and Google is celebrating with a Google Lego Logo.

On Jan 28, 1958 in Copenhagen Denmark, Godtfred Kirk Christiansen submitted a patent for his invention which would eventually be called the Toy of the Century. Since then, more than 400 million children and adults play with their Lego totaling an estimated 5 billion hours each year.

I for one grew up with a large bucket of Lego and still on occasion bring it out and play once in a while, hoping that my upcoming child will want to do the same – I’m sure he/she will.

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Thursday, December 20th, 2007

China Can't Spell Google

An interesting article posted last week at Bloomberg, noted that China can’t spell Google, and that this may be playing a role in Google playing second fiddle to Chinese search giant Baidu.

“Internet addresses in China are based on the Hanyu Pinyin system that translates Chinese characters into roman letters. Sounds such as “gle” don’t exist.”

“G-O-O-G-L-E is not a normal Chinese spelling and people don’t pronounce it right,” Kai-fu Lee, Google’s president for Greater China, said in a Nov. 30 interview in Beijing. “Most people call us `go go.’”

As a result Google acquired the ‘G.cn’ domain to help users who misspell Google’s name.

China holds the internet’s second largest market with 162 million users, and Google only sees approximately 30% of this market, compared to Baidu with 61%. Credit Suisse Group estimated that in 2006 only 1 percent of Google’s revenue was generated in China.

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