Tuesday, August 19th, 2008
When you look at it on a global scale Google is by far the leader when it comes to searching for online information. Nobody really questions that. But what is the next step for Google? For some time now they have been helping users to find images, videos, news reports, and so much more – but once the internet is fully categorized within the depths of Google, and the monetization is solid for all its efforts, what will Google move to after that?
It seems that I cant escape the mention of anything work related during my personal life. This weekend when reading the September issue of Discover Magazine I saw an article on DNA testing that mentioned Sergey Brin and Google’s contribution of $3.9 Million to 23andMe, a genetic testing company back in 2007. This is old news, but it got my brain thinking off to a tangent.
Could the goal behind this investment be to prime the company for a future takeover by Google? Perhaps the future for Google is to index you, and me, and all our deceased relatives. By fully indexing DNA, perhaps we will someday have the ability to load in a drop of blood, saliva, or a hair, into our computers and have Google spit out a complete list of all our relatives, their info, and real-time Google Earth images or videos from above showing what they are doing at this exact moment, all with ads of course.
It may sound far fetched – (and okay, maybe it is), but less than 50 years ago so was the idea of us having personal computers in our homes – and only a few centuries ago the world was still flat! So while it may be unrealistic, in a few generations we may be able to research the DNA of potential mates from our homes by simply entering their name (probably telepathically) into Google. What a scary thought.